How Western Authors Have Been Leading The Way With Innovative Projects, Promotion And Ever-Growing Sales

Well, friends, we are past the halfway mark of the year 2018, and what a year it has been. Ever-increasing Western sales, fascinating stories, a host of new talent who are writing Westerns, and a year for innovation in the genre.

Innovation?

How did this innovation come about? Well, it all came from a few recent discussions I’ve been having with some good folks associated with the record business. As a specialist in selling Westerns, it became apparent to me that our industry was far behind the selling power and success of our friends in the record industry. Why is that? Well, of course, the record business is a huge industry with tried and tested formulas. But I thought it was about time we came up with some formulas of our own. As one record executive said, “We knew that if we did certain things, an artist could have a twenty-year career in records.  New products, building a fan base, and creative, interesting and innovative projects to bite into other markets was key.”

Concepts

In the record industry, it has been common practice for artists to make albums on a theme. For example, titles like, ‘Hank Thompson Sings the Mills Brothers,” “From Hair to Hollywood with Peter Nero,” “True Tales of the West from Johnny Cash,” “How the West Was Won, ”Ella Sings Gershwin,” “Le Bing From Bing Crosby,” and “Elvis Country,” are all what they called “concept albums.” This is how we came up with the idea of “Shorty: U.S. Marshal,” which pulled six Western authors together to write stories about Paul L. Thompson, who happens to be one of the great sellers of today, and an industry in himself. It didn’t take long for this set to reach the charts, and demand was such that a second volume was released, with a third completed and on the way. This set allowed authors to reach a bigger market and also allowed their readers to discover Paul L. Thompson. A win-win for all involved.

Brainstorming

Then came a set called “Hulsey’s Wranglers.” This is a series of stories that revolved around one of the leading Western publishers of today. Again, it allowed readers of Outlaws Publishing’s books to discover new authors and allowed new people to discover Outlaws Publishing. Another win-win that hit the bestseller charts.

Additional ideas have come as I was sitting in on a brainstorming session that led to the conception of a new set of stories concerning the famous lawmen of the past, and a series of short stories about the men Bass Reeves killed. These sets should prove to be very popular.

Why weren’t we doing projects like this before?” one author asked me. “The reason,” I explained, “is because nobody thought of doing something on this scale.”

Planning

Planning was another part of our new record company type focus. What can an author do to present their best work to a wider audience? How will this project be promoted? Planning releases based on the strengths and weaknesses of the individual author has become very important. This means, of course, being involved in the creative process and trying to improve product to make it more valuable for readers. It also means special creative projects to try and reach more readers, and develop the authors talent. That’s why we came up with four distinct collections designed to bring a bigger audience to our writers.

Burnett and His Inspiration

An inspirational set, currently zooming up the charts, was the first of these. Led by Pastor Jim Burnett, this collection has proved that a Western writer can be more than a Western writer… he can bring inspiration to his readers. “I can’t write inspirational fiction,” one author told me. “I write Westerns.” That author turned out one of the most inspirational stories I’ve ever read.

Value Added

Placing promotional value on special items such as movie tie-ins has to become the norm, too. This is how we scored a hit, several months ago, with a certain author called Troy Andrews Smith, who has made a movie from his book “Cannon House.” The book has been on the charts now for many weeks. The strategy employed was one of drawing attention to the book’s motion picture quality. This seemed to please readers, and this strategy has also been employed in the “C-Bar” series from Mark Baugher, which is currently seeing climbing success.

Special Projects

Special projects like “Breaking Magnolia” from Megan Allen are also important, as these books will bring a different kind of reader into the fold. We can’t just rely on strictly Western readers. We need to expand and find readership of other genres that are compatible with a Western theme.

Short Stories

Short stories have started to gain a renewed importance. These are tools of introduction. A reader can zip through a short story and discover a writer they love without investing time in a big product. Don’t forget… just as a listener has to invest in an album, a reader has to invest time in a book. Six or seven hours of their life will be spent immersing themselves in a book. Giving them the chance to taste before purchase makes them feel confident that they’re investing wisely.

Strong Product

Presenting strong product to a varied readership who want different things is the way to make a strong career for authors. Westerns are some of the most important books because they concern an all too important history—too important to be lost. To bring the Western back to full health, it must be fed to all readers—not just fans from the golden era of the west, but to fans who don’t even know yet if they’d enjoy Western-themed fiction. If one reader discovers a love for Westerns through a project like “Guide My Hand, Precious Lord,” then that’s a new fan. If 100,000 readers discover a love for Westerns, that’s a step in the right direction; and if one million people rediscover the Old West, then we are leading the way once more. Let’s lead the way once more, I say.

 

Pastor Jim Burnett Beams With Pride As He Holds His Copy of “Guide My Hand, Precious Hand”

Image may contain: Jim Burnett, smiling

Pastor Jim Burnett beams as he holds a copy of his newly release inspirational western “Guide My Hand, Precious Lord.”

From Pastor Jim Burnett:

Dusty Saddle Publishing and I are excited to share with you the first dedicated inspirational Western collection, “Guide My Hand, Precious Lord.” Tales of love, loss, regret and honor written by some of the greatest Western stars of today! We hope that you will be encouraged, challenged, inspired, and renewed as you read these short stories of people of the Old West who relied on God through the thick and thin of life and found Him faithful. You will laugh at the humorous situations that crop up in the characters’ lives. And a merry heart, as Proverbs says, is like a medicine. Other times, you will weep as you relate to their heartaches and imagine yourself walking in their boots. But most importantly, we hope as you saddle up with us and come along for the ride that you will be reminded of the powerful love our heavenly Father has for all of us. He is faithful, and you can trust Him to love you, guide you, and be with you all of your days. Enjoy as you read and look through the lens of these talented Western writers as they bring the Bible to life, wrapping spiritual stories in Western heritage.

Affectionately,

Jim Burnett

 

AVAILABLE NOW FROM AMAZON

Jim Burnett, Michael Haden And Others Write Inspirationally With “Guide My Hand, Precious Lord”

A brand new, exciting collection has been released. “Guide My Hand, Precious Lord” pulls together inspirational western stories from Michael Haden, Fred Staff and many others… with insightful commentary from Pastor Jim Burnett.

From Pastor Jim Burnett:

Dusty Saddle Publishing and I are excited to share with you the first dedicated inspirational Western collection, “Guide My Hand, Precious Lord.” Tales of love, loss, regret and honor written by some of the greatest Western stars of today! 

We hope that you will be encouraged, challenged, inspired, and renewed as you read these short stories of people of the Old West who relied on God through the thick and thin of life and found Him faithful. 

You will laugh at the humorous situations that crop up in the characters’ lives. And a merry heart, as Proverbs says, is like a medicine. Other times, you will weep as you relate to their heartaches and imagine yourself walking in their boots.

But most importantly, we hope as you saddle up with us and come along for the ride that you will be reminded of the powerful love our heavenly Father has for all of us. He is faithful, and you can trust Him to love you, guide you, and be with you all of your days. 

Enjoy as you read and look through the lens of these talented Western writers as they bring the Bible to life, wrapping spiritual stories in Western heritage. 

Affectionately,
Jim Burnett

Click here to purchase your copy today on Kindle or as a paperback!

New Fie Western Cover: Harmon Bidewell: The Town Tamer: A Western Adventure

A first look at the brand new John D. Fie, Jr. western cover. This new western novel should be coming out in early July 2018. Keep your eyes peeled.

Million-Page-Read Western Author Harris Interviews Million-Page-Read Western Author Hutchinson: Forum Featuring Western Writer GP Hutchinson

June is turning into the month of Hutchinson glory! GP Hutchinson scored a number one western bestseller earlier this week. Now, Scott Harris, has featured Mister Hutchinson on his website. This exclusive interview will allow readers to discover a different side of one of the great western writers today!

When — and why — did you first fall in love with Westerns?

One of my fondest early childhood memories is of my entire family gathering around the TV on Sunday nights to watch “Bonanza” together. Westerns were the “bread and butter” of television in the 1950s and 1960s. Yet, to me, they were anything but bland. I enjoyed going to Saturday afternoon matinees at the movie theater to see films like “Rio Lobo” and “The Good, the Bad and the Ugly.” By the time I made my first trip out West as a young teenager, I was thoroughly hooked on the aesthetic and adventure of the region and of the Western genre.

Who are your three favorite Western writers?

I greatly admire Elmore Leonard and the way he takes you deep into the mentality of his characters and the settings of his stories. Robert B. Parker was a master of such crisp dialogue that it could carry a story almost by itself. And Elmer Kelton knew the land and the kinds of people who occupied it to such a degree that his novels each possess a special kind of authenticity.

Which Western do you wish you’d written?

Tough question. On the one hand, I cringe at the thought of ever being accused of plagiarism. On the other, this is kind of like trying to answer which single Western story is my all-time favorite.

What is the most recent Western you’ve read?

I’m just finishing up James D. Best’s “Thumb Butte” from his “Steve Darcy” Western series. Next up on my list is Erin Bowman’s “Vengeance Road.” I highly recommend both authors.

Read the full article here. Have you tried the latest western hit from GP Hutchinson?

Fate having wreaked havoc on the end of his childhood, young Tom Hedgepeth rather likes his routine life in El Paso. But his dreams of predictable years to come are dashed when his closest living relative, Uncle Tobias Knox, escapes from the Texas State Penitentiary and tries to get Tom to start a new life with him in Mexico. Hoping it won’t end in his uncle’s death, Tom alerts the local law. Before he knows it, the gangly, inexperienced Hedgepeth is thrust into the middle of the manhunt for his uncle. And Uncle Tobias is not riding alone!

Cherokee Parks Strikes Western Hitsville With “The Passage of Time”

A few months ago… a western novel called “The Passage of Time” was released by Dusty Saddle Publishing. The author? Cherokee Parks. Cherokee has racked up hit, after hit, after hit for the company but “The Passage of Time” just didn’t take off… very quickly. In fact… several months later it has now hit the bestsellers chart. The lesson from this? Bide your time, and don’t panic! Cherokee Parks didn’t panic. He wrote another western called “Colt’s Justice” which was, and still is, a major hit and now he has scored a hit with “The Passage of Time.”

Immediately after the Civil War, the South began transforming under the new Reconstruction laws. Many Southerners were losing everything they had, many more people than just those few who had held slaves. While most tried to stay and hang on to the decorum of Southern gentility, a few decided that rather then lose their family farms and businesses it would be better to build a new life elsewhere. This is the story of one such group, who determined that their future and the futures of their friends and families was to be found in Texas.

Jed Simpson and his partner Roscoe Sartain are joined by families from both North and South, black and white, and on the advice of a fellow Confederate, they stop in Rusk. Finding an old, now vacant, plantation, they manage to buy it and start rebuilding it as a small ranch, The Chalice. All is going better than any of them expected, until Jed’s past comes calling. Aided by friends both new and old, blood flows freely as Jed tries to put that past behind him once and for all. But the toll it takes may be too much for him as he faces down the last of his tormentors. You can download your copy by clicking here.

GP Hutchinson Scores His First Number One Bestselling Western For Dusty Saddle Publishing!

Image may contain: 1 person, text

A brand-new Western adventure from GP Hutchinson rides to NUMBER ONE on the bestseller charts! Congratulations to GP Hutchinson for scoring his first number one western bestseller for Dusty Saddle Publishing!

Fate having wreaked havoc on the end of his childhood, young Tom Hedgepeth rather likes his routine life in El Paso. But his dreams of predictable years to come are dashed when his closest living relative, Uncle Tobias Knox, escapes from the Texas State Penitentiary and tries to get Tom to start a new life with him in Mexico. Hoping it won’t end in his uncle’s death, Tom alerts the local law. Before he knows it, the gangly, inexperienced Hedgepeth is thrust into the middle of the manhunt for his uncle. And Uncle Tobias is not riding alone! Grab your copy by clicking here!

 

Western Author Jim Burnett Will Lead A Brand New ‘Inspirational’ Western Collection

This is the first look at the new “Guide My Hand, Precious Lord” collection from Dusty Saddle Publishing. The collection will pull together inspirational stories from authors including Fred Staff, GP Hutchinson, Michael Haden, Scott Harris and Douglas R. Cobb.

The collection will be introduced by bestselling Western author Jim Burnett. “Guide My Hand, Precious Lord” will be released toward the end of June 2018.

FROM THE STORY ‘HARD TIMES’ BY FRED STAFF:

“Darlin’ we’re facin’ some pretty hard times. I’ve never seen a winter like this, and I’m sorry I didn’t do a better job gettin’ us ready for it.”

“You shut that up right now! If we hadn’t had the baby, I’d been able to be more help to you, and we’d got in that big garden we wanted.”

“It looks like we’re in the hands of the Lord now, Molly. You go ahead and put those last three potatoes on to boil. After I get a little to eat, I’m gonna hit the trail. If the Lord is willin’, I’ll bring back some meat.”

Whimpers seeped from under the covers of the baby basket. Molly dropped the knife and pulled her shawl tight as she approached.

“You go ahead and take care of Caleb,” Joseph said. “I’ll do the potatoes.” He picked up the knife and started scraping the skin from the vegetables. “If there’s anything the army taught me, it’s how to do a spud.”

“Problem is, Joseph, it’s been so long since we’ve had substance to eat that I just can’t produce enough milk to keep the little fellow happy.”

Lifting the baby from under the heavy quilt, Molly patted him on the back, quickly thrust him under her shawl, and placed a breast in his mouth.  She pulled down the shawl over him, reached for the quilt, and threw it over her shoulder, draping it over the baby.

Looking up, she said, “I know we prayed for a child, but I wonder if he is goin’ to make it. In fact, I wonder if any of us is gonna make it.”

“The Return of Shorty Thompson” Released To Instant Western Success

Dusty Saddle Publishing released the second volume of it’s popular “Shorty U.S. Marshal” series yesterday. An outstanding achievement that pays tribute to one of the greatest Western authors of our time—Paul L. Thompson. From that book I republish with permission the introduction…

“How surprised we were! The first volume of “Shorty: U.S. Marshal” was such a success with readers that we quickly had to put together a second volume. Now, it says a lot for the writers involved in this set that they can put together quality stories so quickly. We had planned to release this second volume in the middle of July—but it just couldn’t happen. Readers wanted it now! So, it’s here, and we believe you will enjoy this set tremendously.

First up, there’s Jim Burnett—a new signing for Dusty Saddle Publishing. He’s an inspiration to work with and has a style of writing that readers should find to be very pleasing. We will be putting several stories from Mr. Burnett onto the market, and you will probably find him on your reading list.

Mark Baugher—the man who had a motion picture made of his first book. Yes, Mark climbed that high mountain and managed to come away with a top one hundred bestseller, a top twenty bestseller and… a movie adaptation of his first book, “C-Bar.” The world is definitely taking to his great writing style.

Scott Harris makes a classic appearance within the walls of this collection. Not only is Mr. Harris one of the biggest sellers at DSP, but he’s a fine, fine writer who has a million ideas. All of his releases with Dusty Saddle have been great successes. How do we know that? Well, when a writer racks up five consecutive top twenty hits, you know he’s got something going. Harris is supernatural when it comes to writing Westerns!

And then there’s David Watts—a top selling author who scored over one million pages read of each of his three Westerns. He has something new heading to market soon—and has a new series in mind. There’s talk that Mr. Watts may soon have one of his books turned into a big screen adaptation… so keep your eyes peeled for that event!

And now a word about Juliette Douglas—a great writer who wins awards and readers’ hearts around the world. Hers is a writing style that says everything you need to know about Westerns. It’s traditional, classy, intelligent writing from someone who understands the feel and touch of the Western novel. She’s destined for greatness, and Dusty Saddle Publishing hopes to bring you more great stories with her distinctive style! Let’s keep asking Juliette for more stories, and maybe she will supply us with one or two.

And now the main feature has arrived. Five top stories that all concern one of the great Western writers of today. His name is Paul L. Thompson, and these are stories that pay tribute to his considerable talent.

This is Dusty Saddle Publishing wishing you an exciting reading adventure!

P.S.

We added two stories from the first volume to give readers who try this set first a taste of that first blockbuster collection.

P.P.S

We also added a taste of the latest M. Allen bestseller at the back to get you up to speed with one of the most popular Westerns of today.”

And where can you find this set? Just click the cover below to grab your copy for 99 cents! Great Western entertainment at a low, low price!

 

The Great Success of Western Hitmaker GP Hutchinson: An Interview and Profile

Have you been looking for a new Western novel to cherish? How about checking out one of the most successful Western authors of today… G.P. Hutchinson. Success, if you can get it, is something to be cherished. G.P. Hutchinson has been at the top of the Western tree for some time now. His first book, “Strong Convictions,” was one of the major Western hits of 2015. His following book, “Strong Suspicions,” climbed to the top of the bestseller listings and was one of the fastest selling Westerns of that year. His new western release “Just Shy of Mexico” is currently on the charts and climbing! You can grab it right here!

Now, G.P. is a very humble fella, and he writes because he loves to write, and that may be the very reason for his success. You can also add his consistent mindset towards promotion and his ability to please Western readers to that list of ingredients… But the biggest ingredient is that he has a talent for writing. That’s the key. If you put all of these ingredients together, you can’t help but find success. But let’s ask G.P. about his formula… He’s waiting!

Why was it important for you to write? What drove that ambition?

Sometimes stories are more effective than non-fiction in influencing the way people think. There’s a lot of madness in the world today. In spite of all the advantages of rapid change, 24/7 news cycles, and the ability to Google any subject on Earth, a lot of folks seem more confused than ever about how to live life. My hope is that, while entertaining readers, I’ll offer them something attractive to consider regarding how to live meaningful, purposeful lives based on enduring values in this complicated world.

How closely do you try to keep to historical fact?

History matters—a good deal. But if my story is better served by having a railroad run through a town in 1881 when in fact the railroad did not arrive until 1883, I don’t believe any great harm is done in most such cases. What shouldn’t be changed for the sake of story, in my humble opinion, are the prevailing social conventions and attitudes of the specific era in which the story takes place. Too much is already being expunged from history books these days in order to advance politically correct societal agendas.

What were the most influential movies on your writing?

Tombstone (1993), Broken Trail (2006), The Quick and the Dead (1995), and Appaloosa (2008) all had stylistic influence on my Western novels.

What first got you interested in the written word?

An active imagination and a thirst for adventure in other times and places.

Would you ever write a book about the Alamo or other historical events?

I’ve learned to never say ‘never.’

Do you believe in good and bad? Is that a concept that all who write books should keep in mind?

If by “good and bad” you are referring to how well or poorly done something is (stories, books, visual and performing arts), then of course I believe in good and bad. And I believe anyone who writes a book and sets out to sell it to the public has a moral imperative to give his readers the best work he can possibly produce under his current circumstances. Meanwhile, I think you’d really like to know whether I believe in good and evil, which is a slightly different question. A quick look at the world around us reveals abundant examples of both good and evil—the epic battle of the ages. With all due respect to the postmodernist antihero (a protagonist who is not only flawed, but who also leaves the reader or viewer questioning whether any moral absolute can be applied), I believe there are profound reasons why most readers want to see good heroes who eventually triumph and bad villains who eventual get what’s coming to them. We simply don’t seem to see enough justice in the world where we live out our everyday lives.

If you could go back to any time period—where would you go?

Scary idea—probably the American West of the later 1800s.

Can you describe all of your books in one easy-to-read answer?

In my books I strive to blend the best conventions of classic-style Westerns with the pacing and suspense of modern thrillers.

As an author, do you think it’s important to have a large publisher?

While landing a contract with a big publisher could boost an author’s career in a significant way, there’s no guarantee that that would be the case. From what I understand, traditionally published books have a fairly short window of opportunity in which to make a big splash. If they don’t live up to expectations within that window of time, they may very well end up being pulled from the market. There’s a lot of competition out there and limited promotional budgets. Even when published by one of the bigger publishing houses, authors still have a substantial responsibility to promote their own work. Self-publishing has a lot of advantages. There are pitfalls, to be sure. But well-written, well-edited stories, when targeted at the right audience, can remain on the market and gain fans over a long period of time. Either way—traditionally published through one of the larger publishing houses, or self-published—it seems to me that the key ingredient to the success of an author who writes good material is visibility.

Are you ever surprised by how many readers there are, still, in the world?

Not really. Life is—at the same time—tough and mundane. We often don’t see the fruits of our labors until much later, if ever. Reading offers a wonderful way to vicariously experience both excitement and the successful accomplishment of bold and daring deeds.

Is there any kind of book you wouldn’t write, or couldn’t write?

I wouldn’t write anything that, in my estimation, dishonors God or weakens the essential moral fiber of society.

Do you think writers read more books than the average reader—or is that just a myth?

Don’t get me wrong—you have to be a reader in order to be the best writer you can possibly be. On the other hand, while I’m busy writing for six or eight hours in a day, someone else may be devouring books I’ll never have time to get to. I’m amazed by (and a bit jealous of) how much some people read.

How have reviewers treated your books?

Overall, very well, I’m humbled to say. Every now and then, there’s a review that makes me cock my head and say, “What?!?” But as with anything, as much as we might like to, we can’t please 100 percent of the people 100 percent of the time.

And your luxury item to take to a secluded island is….?

Some means of staying connected to the internet.

Thank you, G.P. for stopping by. You can download “Just Shy of Mexico” by clicking here. You can also check out his website hereDon’t miss out on great books by one of the great Western authors of today.