Novel Ideas http://nickwale.org Presented by Nick Wale Fri, 19 Jul 2019 15:08:07 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 46874583 Why The World Needed A Western Fiction TV Series In Book Form From Jim Burnett Each Week… http://nickwale.org/2019/07/19/47616/ http://nickwale.org/2019/07/19/47616/#respond Fri, 19 Jul 2019 15:07:09 +0000 http://nickwale.org/?p=47616

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There’s always a need for innovation in the book business, and the Western genre is no exception. So far this year, we have seen a new wave of authors taking risks and making a name for themselves in our industry. Names like William H. Joiner, Jr., Gary Hinson, C. Emerson Law, have scored hits—and keep those readers excited, interested and ready for the next adventure.

The ability of the modern author to write quickly and meet deadlines has been proven time and time again. That’s why it was decided that two authors would start put together two new Western TV-style series in book form. Jim Burnett was chosen to write his “Justice on the Frontier” series, which is currently on the fourth episode. Fred Staff was chosen to write the other series. The title? “Capital Punishment.” The first episode will be released next week.

Two action-packed episodic series from Dusty Saddle Publishing will allow readers to indulge week in and week out. These micro-novels are formulated just as though they were a television series—a self-contained story within a bigger storyline. Each of these series will last a full season—fifteen episodes long—and each will produce a new book to be released weekly.

The nature of such a series is not new. Periodicals have been of value to readers since the advent of the book—but it hasn’t been attempted in the Western genre for a long, long time. Furthermore, it was decided that two authors with a proven track record of speed would be needed to make these series work. Jim Burnett and Fred Staff are those authors. With the first four episodes from Jim Burnett’s “Justice on the Frontier” series now on the bestseller chart—it may very well be proven that the choices were correct, and that the readership has an interest in such a series.

What will come next? Well—hopefully a full TV series for everyone to enjoy on a Saturday night. Surely, the recent successes of the Western genre are proving that there truly is an appetite for a traditional Western TV series.

Western readers need not despair either if they are looking for full length novels to read. Brand new releases from Scott Harris (Stagecoach Willy: Wounded, Hunted and Alone), GP Hutchinson (Buffalo Dance), and Dylan Johnson (Guns on the Texas Plain) were released this week. Two heavy hitters for those who like those long reads.

 

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Available Now: “Stagecoach Willy: Wounded, Hunted And Alone: A Classic Western Adventure” From Scott Harris! http://nickwale.org/2019/07/18/available-now-stagecoach-willy-wounded-hunted-and-alone-a-classic-western-adventure-from-scott-harris/ http://nickwale.org/2019/07/18/available-now-stagecoach-willy-wounded-hunted-and-alone-a-classic-western-adventure-from-scott-harris/#respond Thu, 18 Jul 2019 14:34:48 +0000 http://nickwale.org/?p=47612

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Stagecoach Willy and Ten are known respectively as the best stagecoach driver and shotgun messenger in the West, but they’re struggling to retire and enjoy life from somewhere other than a stagecoach front bench.

So, when longtime friend—and more than that to Ten—gets word to them that they’re the only two men in the world she can trust, and that she’s been shot and is close to death, they don’t hesitate to jump into the deadliest situation either of them has ever faced.

Hunted, Wounded & Alone is the second book in the new Stagecoach Willy series, following the successful first book, 600 Bloody Miles, brought to you by Scott Harris, who is the creator and author of the tremendously successful Brock Clemons and Caz: Vigilante Hunter series.

 

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Western Number One: “Branson Hawk – United States Marshal: The Wichita Connection” From Randall Dale http://nickwale.org/2019/07/15/western-number-one-branson-hawk-united-states-marshal-the-wichita-connection-from-randall-dale/ http://nickwale.org/2019/07/15/western-number-one-branson-hawk-united-states-marshal-the-wichita-connection-from-randall-dale/#respond Mon, 15 Jul 2019 13:42:36 +0000 http://nickwale.org/?p=47593

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It’s great to see Randall Dale standing at number one in THREE categories. This hot new Western is the first in a brand new series. The second book in the series is also available.

About The Book:

This new series opens with an attempt on Marshal Hawk’s life by an unknown gunman, along with a mysterious telegram from Wichita, written to the would-be killer, along with a second telegram with the name of Hawk’s sworn enemy, Deputy James Cartwell, on it as another target for assassination.

Wichita holds memories for both of the targets of the “hit,” and even though they hate each other, they reluctantly join forces to hunt down the person who ordered the hit on them.

Their pursuit takes them on many adventures together, occasionally getting sidetracked to chase down bank robbers and murderers such as Blackjack Parmeter. The result is that their dislike for each other turns into reluctant respect, along with some surprising Wichita connections to their past lives and families.

This new action-packed adventure has everything a Western reader could want, or need. Gunplay, mystery—and much, much more!

Reviewers Said…

“Make sure you have the time before you start reading because it is hard to put down. The writer captures you and won’t let go till the end and leaves you wanting more .Great story teller can’t wait to read more of his books.”

“Really good entertaining book while both interesting and exciting. Well written and edited witness an interesting plot. A fine Author.”

“I love a good western, in movie or book. This was a good clean read. I enjoyed it very much. I will be reading more westerns from this author!”

 

 

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Now Available: ‘Branson Hawk – United States Marshal: Dead Man’s Gold’ http://nickwale.org/2019/07/11/now-available-branson-hawk-united-states-marshal-dead-mans-gold/ http://nickwale.org/2019/07/11/now-available-branson-hawk-united-states-marshal-dead-mans-gold/#respond Thu, 11 Jul 2019 14:17:17 +0000 http://nickwale.org/?p=47583

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The sequel to the number one bestselling Western adventure from Randall Dale! This is the second book in the “Branson Hawk: United States Marshal Western Series.”

Branson Hawk agrees to assist a beautiful woman retrieve her dead brother for burial back home, but the accidental death begins to look suspicious because a fortune in gold is missing. Hawk is thrown into a covert investigation with multiple suspects and danger at every turn. The deeper into the mystery he delves; the more he realizes that no one can be trusted. And the beautiful woman? Well, this is a story about U.S. Marshal Branson Hawk. He always gets his man, but will he get the woman?

Grab your copy today by clicking here!

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Randall Dale Smashes The Competition To Score The Number One Western Bestseller http://nickwale.org/2019/07/09/randall-dale-smashes-the-competition-to-score-the-number-one-western-bestseller/ http://nickwale.org/2019/07/09/randall-dale-smashes-the-competition-to-score-the-number-one-western-bestseller/#respond Tue, 09 Jul 2019 22:00:24 +0000 http://nickwale.org/?p=47580

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(Read original press release here)

Randall Dale, one of the most acclaimed Western authors, broke all existing sales records for his product—with over a quarter of a million pages read in a month and the number one chart position in the United States.

This new series opens with an attempt on Marshal Hawk’s life by an unknown gunman, along with a mysterious telegram from Wichita, written to the would-be killer, along with a second telegram with the name of Hawk’s sworn enemy, Deputy James Cartwell, on it as another target for assassination.

Wichita holds memories for both of the targets of the “hit,” and even though they hate each other, they reluctantly join forces to hunt down the person who ordered the hit on them.

Their pursuit takes them on many adventures together, occasionally getting sidetracked to chase down bank robbers and murderers, such as Blackjack Parmeter. The result is that their dislike for each other turns into reluctant respect, along with some surprising Wichita connections to their past lives and families.

This new number one success comes as Dusty Saddle Publishing and Outlaws Publishing hold a monopoly on Western bestsellers with Mike Mackessy (Broken Dog Ranch), Gary Church (Good Man—Bad Enemy), Paul L. Thompson (Kill Every Witness), Jim Burnett (Persistent Justice), Scott Harris (Stagecoach Willy: 600 Bloody Miles), C. Wayne Winkle (The Searcher), William H. Joiner, Jr. (The Legend of Jake Jackson), Gene Turney (The Little Ranch in Texas), C. Emerson Law (Frontier Marine), Robert Hanlon (Timber: United States Marshal), and many others already at, or heading toward, bestseller status.

The new hit in this Dale Western series will be released towards the middle of July and will likely have readers sitting on the edge of their seat. “I just know that when I get started, I don’t know where the story will go,” Dale explains. “The characters do all the work. I just keep the pushing the keys.”

You can purchase your copy of “Branson Hawk: U.S. Marshal,” from Amazon.com. You can also learn more by emailing Nick@nickwale.org. (Read original press release here)

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Number One Western Bestseller Alert! Randall Dale Hits Number One With “U.S. Marshal: Branson Hawk” http://nickwale.org/2019/07/05/number-one-western-bestseller-alert-randall-dale-hits-number-one-with-u-s-marshal-branson-hawk/ http://nickwale.org/2019/07/05/number-one-western-bestseller-alert-randall-dale-hits-number-one-with-u-s-marshal-branson-hawk/#respond Fri, 05 Jul 2019 14:15:33 +0000 http://nickwale.org/?p=47565

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It’s fantastic to see Randall Dale hit the number one position in America. His book “The Witchita Connection” was one of the big summer releases– we all knew it was a hit– and now we know readers agree!

This new series opens with an attempt on Marshal Hawk’s life by an unknown gunman, along with a mysterious telegram from Wichita, written to the would-be killer, along with a second telegram with the name of Hawk’s sworn enemy, Deputy James Cartwell, on it as another target for assassination.

Wichita holds memories for both of the targets of the “hit,” and even though they hate each other, they reluctantly join forces to hunt down the person who ordered the hit on them.


Their pursuit takes them on many adventures together, occasionally getting sidetracked to chase down bank robbers and murderers such as Blackjack Parmeter. The result is that their dislike for each other turns into reluctant respect, along with some surprising Wichita connections to their past lives and families.

This new action-packed adventure has everything a Western reader could want, or need. Gunplay, mystery—and much, much more! You can grab your copy of this great number one bestseller by clicking here.

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Outlaws Publishing Announces FREE Fourth of July Kindle Giveaway! http://nickwale.org/2019/07/02/outlaws-publishing-announces-free-fourth-of-july-kindle-giveaway/ http://nickwale.org/2019/07/02/outlaws-publishing-announces-free-fourth-of-july-kindle-giveaway/#respond Tue, 02 Jul 2019 16:13:24 +0000 http://nickwale.org/?p=47549

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For the FIRST TIME! Outlaws will be giving away TWO bestselling Western books to celebrate America’s birthday! This is your chance to pick up the TWO bestselling Westerns in America– for FREE!

This is a one-day Giveaway, so set your clock and mark your calendar so you won’t miss out on this once in a lifetime deal.

Remember what the Old Cowboy says, “If it’s free, it’s for me!”

 

Click To Download For Free on the 4th Of July

Click To Download For Free on the 4th Of July

 

 

Remember! These books will only be free on the 4th of July 2019. They will be full price before and after this promotion!

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The Strategy Behind The New Million-Page John D. Fie, Jr. Series Success: How Did He Score Five Hits In A Row? http://nickwale.org/2019/07/01/the-strategy-behind-the-new-million-page-john-d-fie-jr-series-success-how-did-he-score-five-hits-in-a-row/ http://nickwale.org/2019/07/01/the-strategy-behind-the-new-million-page-john-d-fie-jr-series-success-how-did-he-score-five-hits-in-a-row/#respond Mon, 01 Jul 2019 18:32:38 +0000 http://nickwale.org/?p=47544

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Many people have been asking about the continuing success in sales and success from John D. Fie, Jr. Especially after the news hit that he has moved over one million pages of his series so far this year. Everyone knows that in 2018 he was one of the leading sellers, but how did he maintain that sales pressure and continue his growth in 2019 with a brand new five-book series—his biggest series yet? How can you do the same with your budding Western series?

By the end of 2018, it was clear that John needed a new series. It was decided he would write a series about a gunfighter hoping to hang up his guns and live in peace. “Gunfighter: Morgan Deerfield: Quest For Peace” was the first book in the series—a strange name. Would it sell? How would readers take to this new character?

We knew a number of diehard Fie readers would give the book an advantage to begin with. Those readers would buy anything he released—so we knew we had a limited window to use to propel the series to the top. The book was positioned carefully with the right categories, keywords, forewords and released with very light advertising.

As soon as the book hit the top fifty on the Western bestseller chart, the second book, “Gunfighter: Morgan Deerfield: Turbulent Times,” was released.

The second book held the same categories and keywords but had heavier advertising attached to it. It overtook the first book—and created a situation of competition where the two books were selling off the backs of each other. If “Quest” was higher in the morning, “Turbulent Times” would be higher in the afternoon.

This is where timing becomes very important.

The third book came out and hit the charts. Advertising was increased on “Gunfighter: Morgan Deerfield: Quest For Peace,” and soon we had the first and second books in the series in the top twenty. “Quest” eventually made it to the top ten at #9.

With three books on the market, it was a case of bouncing the three books in the series (so far) off each other by using alternating budget strategies on the three books. Monday would be a higher budget on one, Tuesday would be another, Wednesday would be another to keep the books even in sales. Like cooking a side of beef, the advertising had to be even, otherwise there would be a drop on one product in favor of another.

The fourth book came out, and we didn’t run any advertising on it to begin with. It was important to continue to push the first three, causing people to naturally move to book four. This is where the series page became very important. Those three peaked—and then with careful timing, the advertising, categories, keyword and inter-author promotion started on number four, just as it became less effective on the first three books. Saturation point.

The first three books were starting to run their course, so we switched over to pushing the latest book with an eye toward releasing a box set of the first three books in June. The fifth book came out, the box set soon followed, and now the strategy will be to bounce the box set over the head of the latest book in the series, “Gunfighter: Morgan Deerfield: Cast A Dark Shadow,” to always make sure the first three books in the series are riding high, whether alone or in box set form.

The key to this strategy is:

  1. Recognizing the importance of the first book in any series. This is the sales anchor.
  2. Understanding that a second book must be released fairly quickly after the release of a first.
  3. A third book must be released, and all three books must be promoted evenly before the release of a fourth.
  4. A box set is likely a useful tool when the fourth or fifth books are released.
  5. A series page can make the difference between life or death for your series.

Now, why don’t you try a strategy like this? You could easily do it. You don’t need no Fort Knox gold. All you need to be able to do is time things. It’s like poaching an egg—plop it in, set the timer, and wait for that golden yoke to rise. As always, if you have any questions, please feel free to drop them to me below.

 

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The Strategy Behind The Quarter Million Sales Month For Western Author William H. Joiner, Jr. Explained! http://nickwale.org/2019/06/27/the-strategy-behind-the-quarter-million-sales-month-for-western-author-william-h-joiner-jr-explained/ http://nickwale.org/2019/06/27/the-strategy-behind-the-quarter-million-sales-month-for-western-author-william-h-joiner-jr-explained/#respond Thu, 27 Jun 2019 16:08:07 +0000 http://nickwale.org/?p=47533

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It’s always wonderful to see a Western author smash their way to success. Yesterday it was announced that William H. Joiner, Jr. had broken ahead with a record sales month. With eight Westerns in the top one hundred and pages read numbers going through the roof, it’s likely that “The Bill Who Kills” (as I like to call him) will grow into one of the most popular Western authors of today.

But How Did It Happen?

I received several emails from authors wanting to know the secret to his success—so I decided to write this blog to try and give an overview of the strategy used to promote him. It’s a strategy that has proven itself successful over and over, and took an author with very few sales to the point of a quarter million pages read.

The Catalogue

It all starts with catalogue. William H. Joiner, Jr. had been writing for some time and had sold books before. He had several Westerns, and all had been reviewed well by the readers who had read them. When we first started talking, I liked the look of “The Legend of Jake Jackson,” and we decided to go with that one as the anchor.

The Anchor Is Key

With all book promotions, it’s important to have an anchor to hold the strategy in place—one book that pushes the rest of the catalogue. In this case it was “The Legend of Jake Jackson.” We re-released the book, picked the right categories and used inter-author promotions to drive readers to the book. It soon found its feet and hit the top one hundred.

Categories

Picking the right categories on Amazon for your Western books is incredibly important. Not only will you have to face competition from across the genre—you will have to displace books that are already highly visible to readers. Pick your categories very, very carefully. They will be half the battle.

Filling In The Gaps

What’s the worst thing you can do when you’ve got a burgeoning hit on your hands? Easy answer—sit around watching the hit unfold. Almost immediately, Bill went to work writing a series of books about a marshal. We started releasing those books, and soon they started making the charts alongside his anchor hit “The Legend of Jake Jackson.”

Capitalization

By the end of the first month, we had several books on the bestseller chart, with “The Legend of Jake Jackson” inside the top fifty. Now it was time to capitalize. The first of these projects was a box set of the first three books in the series, and the second was a box set of other William H. Joiner, Jr. product from his catalogue. Both were very solid sellers and helped cement Joiner on the bestseller charts.

Growth

Now at the end of a record-breaking sales month… the question is what to do next? There will be another book in “The Legend of Jake Jackson” series for sure, more Morgan Porter books—and a tribute release. More box sets. More releases. If you find a winning strategy, don’t change your mind and stop the sales coming in.

Overview

Understand your catalogue.

What have you written already?

Position the book with the right categories!

What is the book that is most likely to be your anchor?

Once you have your anchor—what do you do next?

What do readers want from you?

Those are the key factors that made William H. Joiner, Jr. a popular Western author. The ability to turn around with a product and say, “That’s the hit. That’s the anchor.” The ability to re-release the book and make it visible using categories and promotions. Concentrating on your anchor but also making sure you have product on the way, and capitalizing on the moment.

There’s nothing in this blog article that you can’t do—there’s no million dollar advertising campaign or billboards in Omaha. There’s just common sense. Pick a good product. Release the product. Position the product. Create more product.

Give it a try—and don’t forget, if you have any questions, you can email me using the contact form below.

 

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More Than Ever Before: The Strategy Behind The Latest C. Wayne Winkle Bestseller! http://nickwale.org/2019/06/20/more-than-ever-before-the-strategy-behind-the-latest-c-wayne-winkle-bestseller/ http://nickwale.org/2019/06/20/more-than-ever-before-the-strategy-behind-the-latest-c-wayne-winkle-bestseller/#respond Thu, 20 Jun 2019 14:26:02 +0000 http://nickwale.org/?p=47513

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The wonder of books is that there’s always something new coming onto the market. Be it a brand new story, a reissue of an old favorite, a box set or some other kind of product. Western readers today have the greatest choice of product—greater than ever before. President Eisenhower, a great fan of Westerns, would truly love today’s market filled with more Westerns than he could point a nuclear weapon at.

Take for example the new C. Wayne Winkle hit, “The Searcher.” We knew readers love his work— each of his regular books and box sets have been solid top ten hits. But his latest book, “The Searcher,” exceeded all expectations, rolling from the 100,000 mark to the number one position in three days. What caused such a glorious rise?

The thing with Mister Winkle is that he consistently turns out strong books. Readers know that if they get a Winkle Western, they’re going to get something they’ll like. So Outlaws Publishing and I had that working for us. The next thing is that his last hit, “Black Buffalo,” had been extremely successful and just left the charts as “The Searcher” rolled onto shelves. The third point was that the release of “The Searcher” was timed to coincide with the release of a second volume of greatest hits, which had been charting in and out of the top one hundred. The fourth point is that the use of categories and keywords made it possible for the book to make a graceful leap.

So “The Searcher” came out with high reader awareness—a good portion of the readership was likely reading one Winkle novel or another.

But how did we capture those readers?

Using advertising, we targeted folks buying older Winkle product, the new box set, and his Buffalo novel. These readers saw the new book and converged en masse on Amazon to purchase the new book. Rising like a bullet, the book has already achieved a sales award from Outlaws Publishing, his publisher. It became hot because of that capability of educating readers about new product as they purchase still popular older product.

Keywords came into play here also, as did categories. Using the right keywords and categories we were able to position the book to make a seemingly impossible climb a fast ascent.

Now the second part of the strategy comes into play. Mister Winkle completed the second book in the series and sent it in just as “The Searcher” started to climb. This second book should hit while the first book is in the top five.

The result? A likely second number one for C. Wayne Winkle, which will likely lead to the third book being the biggest hit of the series. This, again, is all about timing—timing those releases to hit while the going is good.

When promoting books, you’ve got to look at the whole picture. Winkle is a powerful seller in our genre, but by smartly timing releases, we managed to really capitalize and energize his readership. By having quality product, we knew that readers would love the book. Maybe you can do the same thing with a little bit of timing, advertising, solid product and some muscle. I think you can! Drop a line below if you have any questions.

 

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