Novel Ideas http://nickwale.org Presented by Nick Wale Thu, 23 Sep 2021 13:15:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.11 46874583 With C. Wayne Winkle Sitting At Number Three, We Examine His Tremendous Sales Strategy—Inside the Formula For Winkle Western Winners http://nickwale.org/2021/09/23/with-c-wayne-winkle-sitting-at-number-three-we-examine-his-tremendous-sales-strategy-inside-the-formula-for-winkle-western-winners/ http://nickwale.org/2021/09/23/with-c-wayne-winkle-sitting-at-number-three-we-examine-his-tremendous-sales-strategy-inside-the-formula-for-winkle-western-winners/#respond Thu, 23 Sep 2021 13:15:56 +0000 http://nickwale.org/?p=49403

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Lately, I’ve been asked a lot about the strategy behind the selling of so many C. Wayne Winkle Western novels, especially with his brand new release, “A Hunt To The Death,” at #8 on the bestseller chart, and “Contract For A Killer” sitting at #3. Now, Mister Winkle has always been an incredibly popular Western author. This has been proven time and time again. His cup has runneth over with success, but recently he has moved into a new stratosphere, a universe that has enabled him to take five of the top ten bestselling positions on the Western bestseller chart. When he decided to follow the DS sales formula, he made it a central point of his writing career. Since that big break to the upper levels, he has been following the formula and creating hits as though there were no tomorrow.

Writing fast, writing well and writing especially with the Western audience in mind lie at the heart of his Western hitmaking excellence, and these elements mix with the kind of advertising used to create a supernova of sales. You see, the formula was developed to enable this new level of success for Westerns, and Western authors combine this with “Westernization,” the policy of writing Westerns for Western readers—not writing Westerns to try to appeal to the fringe markets so many authors and publishers are desperately seeking—so you can create a long-lasting spray of hits that will cover the walls of the top one hundred.

Yes, the formula demands that authors write for the Western market first, second and third, because those are the readers who want the books we have to offer, and those who follow the formula can reap the bounty.

But commitment is the most important thing. Any Western author looking to create this level of success has to ask themselves this…

Can you see how the formula would help sell your Western stories to readers?
Are you interested in selling Westerns?
Do you think you ought to start selling Westerns?

If you answer those questions and you are facing YES answers, maybe it’s time for you to consider trying the formula. Do you think you’d like to try the formula?

How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut, but the right blueprint can save you a lot of time. Heck, if you want to discuss the formula, you can send me a note through the form below. I always like hearing from the next Western bestseller.

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How J.J. Bonham Created Instant Mountain Man Western Success With “Uzziah” http://nickwale.org/2021/08/31/how-j-j-bonham-created-instant-mountain-man-western-success-with-uzziah/ http://nickwale.org/2021/08/31/how-j-j-bonham-created-instant-mountain-man-western-success-with-uzziah/#respond Tue, 31 Aug 2021 18:46:25 +0000 http://nickwale.org/?p=49399

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One of the great new contenders on the bestseller charts is called JJ Bonham. His series of tremendous frontier adventures have been catching the attention of readers lately and shows that a brand new author with the true grit to get with the times and promotion of today can see results—and quickly. What is it that sets Bonham apart from the crowd? He writes quickly, he writes well, and he makes sure that his stories have the impact and twists that are like catnip for the readership. What makes for exciting reading is the very essence of the Bonham approach, and his books are finding more readers each day.

And what about the sales strategy?

Cross Sequence Advertising and Category Busting, and the same formula we have discussed so often, have been the name of the game for Bonham. With the ability to push advertising across his books and create a sales chain reaction, it was fun to see his books find their feet and roll toward and into the top one hundred.

As the sales pour in with five of his “Uzziah: Mountain Man” novels inside the top one hundred—one has to ask oneself (if you’re in the shoes of JJ Bonham), “What to do now?” A smart pundit would say keep writing those terrific Mountain Man adventures and give “Uzziah” his due in the court of public opinion. The odds are that the public will continue to give him a resounding vote of confidence.

And this process all started with three very simple questions asked of JJ Bonham when he expressed interest in selling his books. How do those very clear-cut answers stack up when you think about promoting your books?

Can you see how the formula would help sell Bonham Western stories to readers?

For Bonham, it was all a case of knowing that he could envision how the formula and the advertising would work for him. He knew if he followed the steps, he would find himself with success he could build on.

Are you interested in selling Westerns?

I believe if one asked JJ—he would give you a very, very strong answer in the affirmative. He wanted success, and he wanted it to come as fast as possible. It did too!

When do you think you ought to start selling Westerns?

Well, after false starts and false beginnings, he wanted to get to grips and sell his books. He did everything he could do, but he needed a way forward and his way forward came when he followed the formula. He wanted to sell from the very start, and when asked if he should start selling Westerns, he said, “Yes. I want to sell right now.” This is important. Keep in mind people don’t always want success as badly as they may say they do. The right mindset is half the success.

And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.

Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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Gaining Sales Ground Using The Formula For Western Success With Mike Mackessy http://nickwale.org/2021/08/18/gaining-sales-ground-using-the-formula-for-western-success-with-mike-mackessy/ http://nickwale.org/2021/08/18/gaining-sales-ground-using-the-formula-for-western-success-with-mike-mackessy/#respond Wed, 18 Aug 2021 14:37:02 +0000 http://nickwale.org/?p=49394

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With the formula for success in full swing—I thought it would be an excellent idea to visit one of the latest authors, and one of the most successful of past years, who has been finding great success with our stairway to sales. Yes, you guessed it, we are discussing “Rory: Mountain Man and Longhunter” from Mike Mackessy— a sensational new series readers have been driven to read. Aa a series with both books currently sitting inside the top twenty, it might be a good idea to perk up your ears, pour a hot cup of coffee, and take note of what Mackessy did to make his books a great success.


“Rory: Mountain Man and Longhunter: Book Two” stands at number nine.

With Mike, we knew the product would be forthcoming and would be strong—a mountain man series of exemplary taste. The first book came out and was supported by social media advertising, keywords and mailer promotions. Striking inside the top one hundred, we rolled this book forward, garnering and gathering momentum, making sure we were reaching readers who have loved every single Mackessy release past, present and those who will buy in the future. When the second book was completed, we released it in quick succession and used a mixture of advertising, inter-book promotion, SEO and understanding buyer habits and market flow. In essence, we created a series of products readers would find intriguing, and then we did what was needed to get them seen by readers and make sure the reader had no cause to say no. The result? Both books in this tremendous series now stand inside the top twenty bestseller list on Amazon. The first steps for the formula we put into practice are quite simple. Let’s take a look at the questions we kept in mind…

“Rory: Mountain Man and Longhunter” climbs up to #17.

Can you see how the formula would help sell Mackessy Western stories to readers?

Why, yes. we could. After discussing and learning about the formula and the algorithm, we knew it was something we could work with. We knew that the series would hit readers square in the jaw—and that jaw was waiting to be hit.

Are you interested in selling Westerns?

A resounding yes. Mackessy spent most of 2019, 2020 and early 2021 sitting high on the charts. His books are sellers of mountainous proportions—we just needed to present his new series, push the series, and we knew the formula would do the rest.

When do you think you ought to start selling Westerns?

This is a daily happening for Mr. Mackessy. His books always sell, but for this latest series we tried the new formula to pick up brand new readers. It worked. “Rory: Mountain Man and Longhunter” seems to be the series that readers will spend the rest of this year, next year, and the year after reading as long as they get sequels and stories to fill their minds and time.

And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.

Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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Casey Nash Scores His Latest Number One Western Bestseller With “Thou Shalt Not Steal” http://nickwale.org/2021/08/04/casey-nash-scores-his-latest-number-one-western-bestseller-with-thou-shalt-not-steal/ http://nickwale.org/2021/08/04/casey-nash-scores-his-latest-number-one-western-bestseller-with-thou-shalt-not-steal/#respond Wed, 04 Aug 2021 18:38:29 +0000 http://nickwale.org/?p=49391

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May be an image of 1 person, book and text that says '#1 #2 kindleunlimited JUBALSTONE U.S.MARSH THOUSHALLNOSEAL SHALL THOU kindleunlimited COLORADO RENEGADE CASEYNASH Jubal Stone: บ.S. Marshal: Thou Shall Not... Casey Nash 2 Kindle Edition $0.99 JOHN LEGG Colorado Renegade: A Classic Western... >John Legg 30 Kindle Edition $0.99′”/></figure></div>
   <p><strong>What goes up… keeps going up!</strong>
Casey Nash has hit the top of the charts once again with his latest release! “Thou Shalt Not Steal” currently stands at number one. A position Nash has taken a liking to.</p>
   <p>One-eyed Jack Dawson and his thieving brother, Lawrence, knew a good horse when they saw one, and neither was afraid to take it and sell it. These brothers made a career out of taking things that didn’t belong to them, but when they took Marshal Jubal Stone’s red roan, and his wife’s dun filly, they made a terrible mistake. </p>
   <p>The Dawsons thought that fetching their stolen horses into Indian territory would discourage anyone from following.  Who would risk life and limb for a horse?  Soon, they would find out.</p>
   <p>In Jubal Stone’s mind, a few things were sacred to him: His faith in God, his wife, his friends, and his horse, a horse that had been given to him as a gift from the late Sheriff Monty Peel.</p>
   <p>Grab your copy today!</p>
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						<post-id xmlns=49391 Brand New From Peter A. Turner! “Willie McGee: Mountain Man: The Mountain Man And The Great Western” Is Now Available! http://nickwale.org/2021/07/16/brand-new-from-peter-a-turner-willie-mcgee-mountain-man-the-mountain-man-and-the-great-western-is-now-available/ http://nickwale.org/2021/07/16/brand-new-from-peter-a-turner-willie-mcgee-mountain-man-the-mountain-man-and-the-great-western-is-now-available/#respond Fri, 16 Jul 2021 18:19:26 +0000 http://nickwale.org/?p=49388

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Brand new frontier action-adventure from Peter Alan Turner as Willie McGee casts his mind back and relives the day when he was Willie McGee: Mountain Man! By mixing fact and fiction with a real Western Hero in an action-packed, new Mountain Man Adventure, writer Peter Alan Turner has created a modern classic.

Sara Bowman, ‘The Great Western’ the real-life heroine of the Mexican American War, is in big trouble. When you are over six-foot, with flaming red hair and a temper to match, any problem Sara can’t shoot or punch her way out of is big. Mountain Man Willie McGee receives Sara’s urgent request for help and rushes to El Paso. McGee arrives to find Sara and the good citizens of El Paso up against Sergio Rivàs, a ruthless outlaw and an English Dandy named Sterling Ashton.

Determined to bring law and order to ‘Hell’ Paso, Willie and Sara team up to end the reign of terror and save her Hotel American. The citizens hope they can avoid bloodshed, but as Sara warns them, “It always comes down to the gun!”

Grab your copy today!

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“Abilene” From Scott Harris Breaks Into The Top One Hundred Causing One Of Those Sales Avalanches! http://nickwale.org/2021/06/28/abilene-from-scott-harris-breaks-into-the-top-one-hundred-causing-one-of-those-sales-avalanches/ http://nickwale.org/2021/06/28/abilene-from-scott-harris-breaks-into-the-top-one-hundred-causing-one-of-those-sales-avalanches/#respond Mon, 28 Jun 2021 12:37:03 +0000 http://nickwale.org/?p=49385

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A brand new boom for Scott Harris has started with “Abilene” now inside the top one hundred, “Deadly Trails” in and out of the top one hundred and a host of other Harris happy hour hits moving towards the top one hundred. This avalanche shows just how important those constant releases are to keeping the sales ship steadily heading towards the shore of success.

But what is “Abilene” about?

Abilene opens with Brock and his group in a huge fistfight in Denver and Huck and those traveling with him fighting off the murderous cattle rustlers of the Triple J. The excitement and danger only grow from there.

When Brock and his finally leave Denver, heading for their new life in Montana, they are attacked by two separate outlaw bands, as well as by a half dozen angry Kiowa warriors. Tragedy strikes right away when two members of their group are gunned down. One lives. One doesn’t, and Brock has to deal with the pain of feeling he’s caused the death one of his long-time friends.

Huck is doing what he can in Abilene to make sure they can leave town safely, with new cowboys and two thousand head of cattle, but the men of the Triple J have other ideas and are only too happy to kill to get what they want.

Alex and Dario are learning how different life is on the trail than it was in their previous life, and Tom wrestles with having killed his first man—was it self-defense or murder?

Montana, the dream for all of them, is starting to seem very far away, and we follow both Brock and Huck to see if they can lead those traveling with them to safety and a new life.

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Thunder On The Bestseller Charts As DSP Hitmakers Led By C. Wayne Winkle Take Over With Uniformity http://nickwale.org/2021/06/24/thunder-on-the-bestseller-charts-as-dsp-hitmakers-led-by-c-wayne-winkle-take-over-with-uniformity/ http://nickwale.org/2021/06/24/thunder-on-the-bestseller-charts-as-dsp-hitmakers-led-by-c-wayne-winkle-take-over-with-uniformity/#respond Thu, 24 Jun 2021 14:32:19 +0000 http://nickwale.org/?p=49381

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I was on the phone a few days ago with my dentist who asked me what I did for a living. I told him that I sold Western novels. He asked me what I did for a day job, and I told him to check his email. I had sent him a link to the Western bestseller chart. “See all those books? Well, the majority of them are ones I’m pushing,” I explained. “Can you see all the similar covers? See all the shared themes? See all those beautiful Winkle books, the Turners, the Parks, the Joiners, the Woods, the Turneys, the Mackessy mountain man hits, the Casey Nash novels? How about those Haggards? What about the Weldon R. Shaws? Those are reason enough for anyone to be making a living.”

Impressed, Nigel, the dentist, looked through the pages, and after studying, he could pick out every single book I was working on. “It’s the covers,” he said. “They stand out completely. You aren’t so dumb, are you?”

“Only on Thursdays,” I said. “You hit the jackpot, though. The secret. Our uniformity. We out-Western the Western and the readers love it, and we never mix our messages with the reader. We are Western through and through, and that’s what we present. Whether we sell straight-down-the-middle westerns, a horror adventure, a romantic story—it’s Western.”

You see, it’s true; the books we work on are like a giant, slithering snake cutting their way through a grass pasture. Our covers, our uniformity, our strength is what makes the product stand out. A reader can pick out one of our books by the style, by the font, by the presentation. They keep coming back and giving new authors a chance because they follow the brand, and that brand is what the Western genre needed. Brands are what every genre needs.

When we can all take a call with our dentist, and our dentist can pick out our books and the books of our co-authors, we know that we are doing our job. When the reader knows that he will have a good time reading our books due to the presentation and reputation, we know that this is only the beginning. What we have the capability of doing in the Western genre comes along so rarely. We have the opportunity to grow stronger and stronger, until the Western becomes one of the dominant genres again. DSP has nurtured a policy of Westernization for the Western reader and a policy of Western cross-over themes for readers interested in other genres, bringing the West to more readers than ever before.

It will be a beautiful thing—but for today, rest assured that our readers know who we are, and they are excited to read our product. They can pick it up and the messaging is on point. Who could ask for anything more from a genre that so many eggheads predicted as dead a few years ago?

Yes, the end of the beginning is in sight. Now the fun begins. Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around, plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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Western Bestseller Charles Ray Makes His First Appearance On The Pepper Stewart Show! http://nickwale.org/2021/06/15/western-bestseller-charles-ray-makes-his-first-appearance-on-the-pepper-stewart-show/ http://nickwale.org/2021/06/15/western-bestseller-charles-ray-makes-his-first-appearance-on-the-pepper-stewart-show/#respond Tue, 15 Jun 2021 12:09:45 +0000 http://nickwale.org/?p=49377

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Find A Formula… Stick With The Formula And Keep Selling Those Westerns! http://nickwale.org/2021/06/01/find-a-formula-stick-with-the-formula-and-keep-selling-those-westerns/ http://nickwale.org/2021/06/01/find-a-formula-stick-with-the-formula-and-keep-selling-those-westerns/#respond Tue, 01 Jun 2021 12:04:06 +0000 http://nickwale.org/?p=49374

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Last night, I was indulging in some nostalgia from my childhood. My mother is a huge fan of the British pop singer Billy Fury, and his records were constantly on in our home. Now, Billy was a formula guy. He started off with rockabilly but struck upon a vein of gold with a series of highly dramatic ballads with lots of strings and drums. He had been selling records before they hit upon the formula—but when he released “Halfway to Paradise,” he put together an enviable string of hits all with the same formula. “Last Night Was Made For Love,” “Like I’ve Never Been Gone,” “I Will,” “It’s Only Make Believe,” “I’m Lost Without You,” “In Summer,” and the list goes on. Those records were top ten favorites in Great Britain and likely made him one of the most popular singers in town. Alas, the string of hits was broken when he changed his sound, and he didn’t really recover. Now what does this have to do with Westerns?

Well, I’ll tell you, chum, a common frustration to be found in our business is the author who has a string of hits and then, in an attempt to ‘keep it fresh,’ decides that he will change his style or his character or his story and loses his readers in the process. Just like Billy, the artist takes over and the businessperson is lost.
The moral of this story is that when you’re hot, you’re hot, and when you’re not, you’re not, and it’s never worth the risk of going cold to try something new. Not if the readers are asking for and buying what you are already giving them. How many times has a company changed its services and lost customers in the process?

The formula is to write a book, a series, with each book around 35,000 words with a new book as quickly as you can follow up. This builds a catalogue quickly and efficiently and leaves readers breathlessly moving from one book to the next.

Artistic endeavors and creativity are wonderful things, but when you’re on a hot streak, sometimes it’s best to just keep rolling out those hits and enjoying the wave. Change is inevitable but not everyone moves so quickly, and sometimes people want to linger with what they love.

So slow down, don’t move too fast, enjoy the readership enjoying your work and keep pounding out those books that please the reader. You know you’ll miss the readers if you lose them. Treat them well, and they’ll keep coming back to you.

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How Western Author Jack Paxton Said ‘YES’ To Western Success! http://nickwale.org/2021/05/18/how-western-author-jack-paxton-said-yes-to-western-success/ http://nickwale.org/2021/05/18/how-western-author-jack-paxton-said-yes-to-western-success/#respond Tue, 18 May 2021 11:55:42 +0000 http://nickwale.org/?p=49371

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Jack Paxton is a man who has been looking for Western success for some time. That success has been elusive, but he’s not a man who gives up easily. No, he was born a winner, and that mindset has enabled him to work through the bad times and bring himself to the very edge of success. His new series, “Tom Reaper: Vigilante,” has been gaining momentum and now, for the second time—yes, the second—he stands inside the hallowed top one hundred with a series that is gaining new readers all the time.

What is it that makes an author such as Paxton a success? It’s that clear-minded, strategic true grit that enables him to keep on track and turn out books that fit the formula. The formula has made him, and he has helped make the formula even more successful. With each passing hit, the formula touches more and more Western readers and, of course, authors.

When you’ve got a well-tested roadmap to a beloved destination, it’s so easy to fight with the map and try to cut your way through the jungle, but for those who can stay on the well-trod path and continue to keep driving forward, a golden opportunity awaits them. It is no secret that the readers want to discover your stories—but they are the end decision makers and it’s for you, the author, to position yourself in a way that makes it a simple matter of fate for them to pick up your books.

As Paxton continues to pick up speed, more readers will discover his series, and it wouldn’t surprise me in the least to see him in the top ten one day soon—yet another example of an author who answered the great questions posed about book promotion and his desire for success. Let me ask you, friend, how do these questions stack up for you?

Can you see how the formula would help sell your Western stories to readers?

After thinking about it, Jack knew the formula could help him reach a wider, greater audience. He also knew he could give what the formula demanded and so he set to work. He didn’t try to change the formula—he embraced and took the formula and placed it in front of him, and it did its magic for him.

Are you interested in selling Westerns?

Was he ever! He didn’t write his series for it to sit around doing nothing. He wrote his series to sell books and sell the books he has. What a silly question!

When do you think you ought to start selling Westerns?

Well, for Jack, he attended our seminar, plotted the series and off he went. There wasn’t a wasted moment. To work he went, and success was what he ended up with.

Now, how about you? As a tradition, we aren’t supposed to want great success in the book business. Writers are meant to write for the fun of it, the joy of it—but deep down inside, are you looking for success? If so, how do those questions hang with you?

Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around, plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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