About Nick Wale

An Overview of Nick Wale

Nick Wale is a creative, results driven book promotions expert and corporate strategist who specialises in helping Western authors sell Western fiction to a readership long starved of good product. He currently holds executive positions with two of the leading Western publishing companies, and also has a cadre of his own private clients. Any curious bystanders may want to check out the Amazon Western bestseller list where there is always a focused group of Nick Wale promoted products climbing the charts.

“The Key To Westerns,” he explains, “is that the audience is hungry for good stories. You must keep this in mind. The problem is that we do not have the support of major media outlets to bring news of our product to the person on the street. This is where we have to be smart—we have to use what we have available. We have smaller advertising venues, we have product, we have authors with audience name recognition, we have a limitless opportunity to release product, and we have the chance to build our own infrastructure. This is the opportunity any promoter would recognise as a good place to be. The chance to help authors, help readers, help the genre by building the industry from the ground up. The Western promoter of this day must be innovative, caring and driven and affordable to the every-day author who wishes to succeed.

About Westerns Today:

Westerns were a marginalised market for a long, long time. The halcyon days were long passed. But with the success of his first Western author, it became a focus for Nick Wale to breathe life into the genre. An ongoing project that has a long way to go— but keeps growing daily.

About Nick Wale:

With Outlaws Publishing, he created success for Paul L. Thompson, C. Wayne Winkle, John Buzzard, Mike Mackessy, Dave Sebeslav, among many others and built the solid corporate infrastructure that led the way to their record-breaking 2018 sales year.

With Dusty Saddle Publishing, he introduced new concepts to the market such as multi-product releases, structured chart covers, inter-author promotion, and created success with Gary Church, Scott Harris, Charles Ray, William H. Joiner, Jr., Cherokee Parks, John D. Fie, Jr., GP Hutchinson, Robert Hanlon, Mark Baugher and many others.

In 2018, he was directly responsible for over 83 million pages of Western product being read the world over.

On his own, without publisher backing, he created sales success for ‘Bass Reeves’ expert Fred Staff, Australian number one bestseller Mike Hundley and a host of other successes.

His expertise in the market has led him to be a driving force behind the re-energisation of the Western genre with on-going projects centred around bringing Western projects to the video game and movie industry.

Check out what current Western number one bestseller has to say about Nick:

I am extremely happy to highly recommend Nick Wale and his services without reservation!

He is tireless in his efforts on behalf of his clients and customers. He comes with a positive attitude, and importantly, he is focused on results. Nick is accessible, his efforts always exceed expectations and he is a leader in his field.

Explain your goals and desires to Nick Wale and let him work his magic.

Gary Church:  Bestselling author of the “Johnny Black” Western series. Number one in several countries around the world.

Or how about what legendary advertising executive Fred Goldberg has to say…

I have worked with Nick for a number of years now. Nick is an extremely bright and forthright individual who has brought insight and creativity to each and every issue and task. He is a terrific problem solver and is able to find solutions where others would simply give up. Nick is personable and engaging and genuine nice person too boot. I have observed only one problem: he works too hard. 24/7. I can’t imagine what more he could accomplish if he took a few hours off each day. But he doesn’t! Always available and ready to help solve or pursue the next issue. I highly recommend Nick and if I still had my company I would hire him in a heartbeat without hesitation. A rare breed.

Fred S. Goldberg: Founder/CEO Goldberg Moser O’Neill Advertising; formerly COO of Chiat/Day Advertising; General Manager of Young & Rubicam Advertising LA; Senior VP of Young & Rubicam NY

Maybe Bestselling Selling Western Author GP Hutchinson…

Nick Wale has served as my publicist since 2014, and I am extremely pleased with the service he provides for me. My books were virtually invisible before Nick began promoting them. Since then, I have achieved bestseller status on Amazon.com and have enjoyed great success as a writer of Western novels. Nick is friendly, frank, proactive, knowledgeable, and highly trustworthy. I do not hesitate to recommend his services.

GP Hutchinson: Bestselling Western author of several series.

Perhaps RCA Victor VP Harvey Cooper…

Few people are fortunate enough to have a chance to work with an executive as outstanding as Nick Wale. From an innocent impromptu interview he did on my 50 years in the entertainment business some time ago ( The article produced over 2000 views on my LinkedIn account) led to several subsequent conversations regarding the secrets of marketing entertainment projects and how they could create new ways of branding his publishing endeavors on the World stage. We indeed developed some exciting potentials.

Harvey Cooper: Former VP RCA Records, Sr. VP 2oth Century Fox Records.

You can contact Nick Wale on Facebook here or email him through the contact page on this site, or below.