Sep 18

An Exclusive Look At “The Legend of Jake Jackson: Book Three” From William H. Joiner!

 

An excerpt from the upcoming Jake 3

Dick Brunson the owner of the Circle B was flushed with anger, “McCabe, I hired you to stop cattle theft on my range! Instead I have evidence that you’re the one rustling my cows! What have you got to say for yourself?” Brunson was backed up by two of the Circle B hands. Both cowboys had their pistols drawn covering McCabe.

Frank McCabe untied his kerchief and mopped the sweat from his face. He grimaced, “Dick, I tried to tell you I needed more money. You try to squeeze every last nickel. You left me no choice but to collect from your cattle.” Brunson sputtered, “Y..yo..you’ve loco!…You’re awfully calm for someone who’s about to be hung!” McCabe grinned and shrugged his shoulders. Brunson ordered his men, “Alright boys, string this sum bitch up!”

Both guns roared. The bullets struck Brunson in the back, slamming him face down on the ground. As McCabe watched the blood leak from the dying man, he said, “Thanks, Dick, for bringing my partners to this little party. You were dumb right up to the very end.”

When McCabe and his henchmen rode back to the herd, he waved at the three remaining Circle B men to come over. McCabe informed them, “I just come from the boss. He wanted me to give y’all this.” McCabe, Roscoe and Abner jerked their sixguns and opened fire on the astonished cowhands. When the last one quit twitching, McCabe laughed, “Well boys, just like I promised. The Circle B is ours.”

Later when they relaxed at the house at headquarters, McCabe shoved a piece of paper across the table. He stated, “Abner, this is a bill of sale transferring the ranch and cattle to me. I want you to sign Dick Brunson’s name to it. Dick never had no kin that I knew of. I don’t think we’ll ever be questioned, but if we were, I want to have this bill of sale to back up my claim.”

McCabe sat opposite from Allen Vincent at his desk in the First Cattlemen’s Bank of Sweetwater. Vincent was the president of the bank. He carefully read the paper that McCabe had brought. Reluctantly, Vincent announced, “The bill of sale seems to be in order. It is rather surprising that Dick Brunson decided to sell and leave the country. I guess it shows that you never know what someone is really thinking. How can I help you?”

McCabe smiled, “Part of the deal I made with Dick is that I would get any money he had in the bank. I don’t want to withdraw the money. I just want to deposit it in a new account.” Vincent sighed, “Well, I guess that would be alright seeing as how Dick had told me he had no family.” McCabe flashed a slick smile, “I appreciate it, Allen.” Vincent bristled at McCabe being only a common cowboy, would be so familiar to address him by his first name. In spite of that Vincent knew that the Circle B was a key account for the bank. Vincent gritted his teeth, “Mr. McCabe, we’re having a small soiree at my house tonight. I would be pleased if you attended.” McCabe replied, “Thanks, Allen. I’ll give it some thought.”

Even after McCabe had left his office, Vincent sat for a good while in stunned silence. Allen Vincent was the wealthiest and most influential man in Sweetwater. He was not used to being dismissed out of hand by someone from a lesser station in life.

McCabe never had any intention of attending Vincent’s get together. Last night he had made the acquaintance of one “Hatpin” Harriet Murphy. Murphy had acquired her moniker by her habit of concealing a long hatpin in her flowing ink-black hair. Many had felt that hatpin buried deeply in their belly when Murphy was upset with them. A few never felt it at all as Murphy silenced them for good with a thrust of her hatpin in the base of their skull.

Hatpin was the owner and sole proprietor of the Last Indian Saloon. She was the product of Irishman Tim Murphy and a renegade Apache woman. Those that felt that a woman could not hold her own in the cut-throat bar business, did not know Hatpin. She was the equal of any man when it came to ruthlessness and cruelty. When asked about the name of her saloon, Hatpin was fond of saying, “If you cross me, I will be the last Indian you’ll see.”

 

 

You can purchase the first two books in this great new Western series by clicking here!

Sep 16

Could You Replicate The Million-Page Western Success Of Gene Turney? Why Don’t You Give It A Try!

 

One of the great successes of 2019 has been Gene Turney with his first release, “The Little Ranch In Texas.” Published by Outlaws Publishing, this Western was almost instantly a success with readers, but what caused the book to become so popular so quickly? What was it about “The Little Ranch in Texas” that made for such a big success?

Of course, the book is well written. Nobody can deny that it’s an entertaining story written by someone who understands how to tell a story—but a strategy came into play behind this book that I thought I’d share with you. A strategy you could use to propel your own Westerns to great success.

 

Advertising

Knowing the strength of the product, we knew that we just had to educate readers about the existence of the book. This took advertising, and we targeted folks buying older similar product, Western box set collections, and some of those very popular “Texas” titles. These readers saw the new book and converged en masse on Amazon to purchase this new strong product from Gene Turney. Rising like a bullet, the book has already achieved a sales award from Outlaws Publishing, his publisher. It became hot because of that capability of educating readers about new product as they buy similar product from established authors.

Keywords

Keywords came into play here also, as did categories. Using the right keywords and categories, we were able to position the book to make a seemingly impossible climb a fast ascent. This created a surge that supported our attempts at advertising.

Categories

Categories were very important from this new release from an unknown author. We started with a series of categories that raised awareness and then switched to categories that would help grow his audience. This created a first and second surge of sales for Mister Turney.

Result

The result? A number one bestseller in many countries—and a straight, top ten smash in the United States. Gene Turney will now have a platform from which to sell his second book… but when will it arrive?

When promoting books, you’ve got to look at the whole picture. Western novels are powerful sellers, and by smartly making use of categories, keywords and advertising, we managed to really capitalize and energize his readership. By having quality product, we knew that readers would love the book. Maybe you can do the same thing with a little bit of timing, advertising, solid product and some muscle. I think you can! Drop a line below if you have any questions.

 

Sep 13

Brand New From Paul L. Thompson! “U.S. Marshal Shorty Thompson – Don’t Ever Make Old Men Mad” Is Now Available!

 

Toby McElroy yelled out, “Mister Long, did you see our paint horses bein’ drove up this road?”
“No, we sure didn’t, but we’ve only been here minutes. Who’d be driving em?”
“Willis and Wilber Stoner an’ Andy Mathews. They shot Pa an’ took five hundred dollars what he was gonna pay off our loan with. Then they opened the corral an’ drove sixteen of our paint horses up this road.”
“Why’re you walking?”
“They shot ol’ Red an’ Brownie both, them’s the only horses we’ve got me an’ Dobie could ride.”
David asked, “You mean they just shot your horses?”
“Uh huh an’ Pa.”
“David, you get Misty on home, I’ll walk with the boys and check on Paul. I’ll be home after a bit.”

 

Sep 12

“Gunfighter: Morgan Deerfield: Death on the Horizon” Is Now Available From John D. Fie, Jr.

 

The Old West. A time of man’s bravery and fears. A place where a man needed every ounce of his strength to survive. A barbaric time. A better time. It is a place we call the Old West. This is an exciting adventure in that dangerous, yet dramatic and exciting place.

A powerful new series from John D. Fie, Jr. continues! Morgan Deerfield finds out his quest for peace is not easy after gaining the reputation as a notorious and deadly shootist that spanned fourteen years. Morgan realizes now that his desire for peace is much harder, as each day brings him a new challenge.

Morgan Deerfield’s quest for peace so far has been a difficult one, with two attempts having been made on his life within the past year. But Morgan remains firm in his resolve, in the hopes that one day, the long shadow he casts will be erased and peace will come. But then, he begins to see death on the horizon…

Times are changing in Hamilton and the surrounding area. The peaceful atmosphere has been shaken up, and the Trails End is seeing its share of excitement. Morgan’s past is haunting him and all who know him are concerned. With a kidnapping attempt made on Miss Betty, and horse thieves in the area, it all comes to a head in this exciting installment of the Gunfighter series.

Grab the exciting sixth book in this Western adventure series!

 

Sep 09

Twenty Westerns In The Top Thirty: How The Western Keeps Growing, Growing, Growing!

 

Sometimes it’s so incredible to see the way readers react to books. Did anyone think, four years ago, that brand new Western authors could dominate the bestseller chart? I’m not sure… but I think it’s fantastic that so much new talent has been developed, and is currently being enjoyed by so many people.

Twenty books in the top thirty come from authors I have been working with. Brand new authors who have new stories to tell.

Let us now take a look at them.

And at NUMBER ONE and NUMBER TWO, we have Randall Dale with the first two books in his tremendous series. Both have been to number one, and a third is on the way to market. At number three we have “Second Hand Colt” from George M. Goodwin.

Gary Church stands at #4 with “Frontier Lawman” as C. Wayne Winkle climbs to #6 with the third book in his terrifically popular “Searcher” series…

C. Wayne Winkle stands at #10 with “The Searcher: Book Two” as William H. Joiner, Jr. moves up to #11 with “Duel Under The Arizona Sun.” D.M. Haggard moves up to #12 with “Pursuit.” He has a new book heading out soon.

The first book in “The Searcher” series moves up to #13 for C. Wayne Winkle. Look over there! It’s #15! Mike Mackessy keeps scoring with his previous number one bestseller “Broken Dog Ranch.”

“Down From The Mountain” stands at #17 for Mike Mackessy. A truly energetic smash hit #western that readers never seem to grow tired of.

“12 Gauge Justice” moves up to #20 for C. Emerson Law. He has new book on the market called “The Legend of Badger Grant.” Randall Dale moves to #21 with his box set– a sure fire hit!

“Caleb Jacobs” stands at #22 for William H. Joiner. This one has been a solid mover. Behind Joiner we have John D. Fie, Jr. with his latest greatest hits collection– and behind Fie we have another guy! Yes… it’s the fourth book in “The Searcher” series from C. Wayne Winkle.

“Good Man– Bad Enemy” stands at #25 for Gary Church. Scott Harris rides just behind with “Wounded, Hunted and Alone.”

“Caleb Jacobs: Book Two” from William H. Joiner, Jr. rounds off these chart places… but Paul L. Thompson stands just ahead at #28. One heck of an achievement!

As I’ve said before… we’ve proved that new Westerns can sell, how are you going to get your book into the top twenty? I think you can follow the trail that has already been blazed. Now, it’s true these books were all heavily promoted, but the very base of their promotion was… the THREE C’s.

Anyone can use similar techniques to bring their books to the fore. With the Western readership crying out for good, new stories, it’s likely your book will find acceptance. As long as you have a quality story to share, you make it visible—and you follow the three C’s—you can’t go far wrong. What are the three C’s, you ask?

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby, how can you expect anyone else to?

The third C is a very special one. One that a very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

These authors, among many other authors, are the perfect example of talent who have used the three C’s to make their books successful. These authors are consistent, committed and cool.

How about you? Are you able to copy this strategy to make your books successful? I think so. You don’t need anything other than yourself to be successful. You can do it yourself. Anyone can do it. Try the strategy outlined in this post for yourself. Be consistent, committed, and cool, make your book visible, and share your story with the world using the three C’s!

Feel like asking questions? Contact me through the form below.

 

Sep 06

Have You Tried “The Little Ranch In Texas: A Western Adventure” From Gene Turney?

What’s this one about?

Charlie Taylor had no idea what he would find when he came to Texas. He did know that he wanted to learn to be a rancher. Charlie encounters the very crust of the earth when his horse makes the first stop in Live Oak Springs, Texas. It became obvious to everyone that Charlie was going to need a lot of help to become a rancher. Even the woman who melted his heart could shoot better than Charlie. But Charlie had some strong attributes and a good moral compass. People began to learn Charlie was as good as his word, and he had a mission in life to help people and things grow. Live Oak Springs, Texas begins to come to life when Charlie Taylor arrives in town.

What do reviewers say?

“When I heard that Gene Turney had written this book, I knew I had to read it because I have enjoyed so much his stories about growing up in the same part of Texas. I was not disappointed! It is a great read. There is some gunfire and romance so I guess it would be rated PG, but it is a good book for cowboy lovers of any age. Gene has done a good job of capturing the goodness of the people who inhabited this part of Texas in that time period and has woven it into an interesting and heart warming story about those people and their special affection for the land.”

 

Sep 05

“The Legend of Badger Grant: A Western Adventure” Arrives From C. Emerson Law!

Jack “Badger” Grant had served as a Continental Marine since he was eighteen years old, and he loved the sea, but when he went ashore to fight in the Mexican/American War in what would someday be California, he fell in love with the West and he wanted to see and experience all of the adventures that it offered!

​He set off from Boston with just the skills that he had as a fearless marine, the same fearlessness that earned him the nickname of Badger. He soon realized that he had a lot to learn, but he went at it head-on, just like he had done nearly everything in his life. Get up in the saddle and ride beside him as he learns new skills, including Indian fighting, gunfighting, bare-knuckle boxing, and being a cowpuncher on a working ranch.

His story begins in 1854 and continues through 1861, so he was caught up in some really interesting parts of American History, especially the settling of The West, the advancement of the railroad, slavery, the Civil War, and the Indian Wars. There’s even some romance for you ladies out there, so buckle on your spurs and let’s ride!

 

 

Aug 30

Fifteen Westerns In The Top Twenty: Are You Ready To Make Your Western A Million-Page Success?

 

 

Sometimes it’s so incredible to see the way readers react to books. Did anyone think, four years ago, that brand new Western authors could dominate the bestseller chart? I’m not sure… but I think it’s fantastic that so much new talent has been developed, and is currently being enjoyed by so many people.

Fifteen books in the top twenty come from authors I have been working with. That’s fifteen new authors who have fifteen new stories to tell.

Let us now take a look at them.

Here we have William H. Joiner, Jr. who has several hits in the top one hundred. This one, of course, is “Duel Under The Arizona Sun.” It’s been a long-term hit– but built on the back of several other releases that were promoted and gained William the reputation of a top Western writer. Now if we were counting the top twenty-one, we could mention “Johnny Salina: The Seeker” by Gary Hinson. A fine book… but we will have to wait until it goes into the top twenty before we can talk about it.

“Good Man–Bad Enemy” from Gary Church has already been to number one, but months later it’s still in the top twenty bringing in the sales. “Marshal of the Old West” from John D. Fie, Jr. stands at #17. This has been a successful hot hit for Mister Fie. “12 Gauge Justice” from C. Emerson Law stands at #16. A fine example of a Western that came out and caught on with readers very quickly.

D.M. Haggard stands at #15 with “Pursuit.” Haggard was discovered by Dusty Saddle Publishing and proved to be a very popular author. Paul L. Thompson stands at #14 with one of his popular “Shorty Thompson” novels. His series has been popular for years now with over 70 books in the series. Mike Mackessy stands at #13 for Outlaws Publishing–this one has been number one and is still sticking around. Way to go, Mike!

C. Wayne Winkle sits at number ten with the first book in his tremendous “Searcher” series. Four of these books are currently on sale and three of them are in the top twenty. Mike Mackessy, again, stands at #11 with “Down From The Mountain.” A tremendous hit–a previous number one!

Here are the other two books from the “Searcher” series inside the top ten. C. Wayne Winkle stands at #8 and #7. Several of the books in this series have been number one bestsellers, including the one on the left—book three.

“Second Hand Colt” from George M. Goodwin stands at #6. This one was a popular signing by Outlaws Publishing. There are many more books from Goodwin to come. #4 is “Frontier Lawman” from Gary Church. The first three books in his series have been to number one–no reason to doubt that the fourth won’t follow suit.

And at NUMBER ONE and NUMBER TWO, we have Randall Dale with the first two books in his tremendous series. Both have been to number one, and a third is on the way to market.

So, now we’ve proved that new Westerns can sell, how are you going to get your book into the top twenty? I think you can follow the trail that has already been blazed. Now, it’s true these books were all heavily promoted, but the very base of their promotion was… the THREE C’s.

Anyone can use similar techniques to bring their books to the fore. With the Western readership crying out for good, new stories, it’s likely your book will find acceptance. As long as you have a quality story to share, you make it visible—and you follow the three C’s—you can’t go far wrong. What are the three C’s, you ask?

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby, how can you expect anyone else to?

The third C is a very special one. One that a very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

Randall, among many other authors, is the perfect example of an author who has used the three C’s to make his series a success. He’s consistent, committed and cool—with his level head, drive and maturity—and all of these things have driven his book to the highs they currently hold as much as any advertising or promotion.

How about you? Are you able to copy this strategy to make your books successful? I think so. You don’t need anything other than yourself to be successful. You can do it yourself. Anyone can do it. Try the strategy outlined in this post for yourself. Be consistent, committed, and cool, make your book visible, and share your story with the world using the three C’s!

Feel like asking questions? Contact me through the form below.

 

Aug 27

How William H. Joiner, Jr. Rose From Zero Sales To Over A Million Pages Read…

 

Recent successes from Western authors have proven that the readership is ready, willing and able to accept brand new authors with brand new concepts. Throughout 2019, there have been countless new hits from previously unknown Western authors. One of the most interesting cases has been that of William H. Joiner, Jr. (I call him Bill) who had seen little or no success before this year began. His Westerns sat doing very little. Bill was an unused talent who has now found himself thrust in front of the Western readership with a demanding writing schedule and over a million pages read to his credit.

What drove Mister Joiner to the successful heights he currently enjoys?

Step Back

The first thing was his ability to step back and look at the market. What few authors understand is there is a whole readership out there buying thousands of Western novels each day. The ability to step back and understand what needs to be done to make your books successful is half the battle.

Picking a Product

When Bill and I started working together, we looked at his catalogue to find the book— the one that would lead readers to his catalogue. That book was “Legend of Jake Jackson.” It had been on the market for a long, long time—but it stood out to me as a hit. We immediately selected that book as his first hit and rushed through a new cover, forewords, categories and carefully positioned our advertising—then reissued the novel. “The Legend of Jake Jackson” struck gold and moved into the bestseller charts.

Follow Up

As we all know, one hit does not make a career. Recognizing we would need several new releases, we decided on a brand new series of books. “Morgan Porter” was that new series. The first one was released weeks after “The Legend of Jake Jackson” and hit the charts. Bill wrote (and I pushed) ten of those onto the bestseller charts. We also sporadically made use of his back catalogue, putting together sensible releases we knew readers would enjoy and advertising them with vigor.

New Novel?

Knowing that “The Legend of Jake Jackson” was so popular, it was important for a sequel to be produced. Simply called “The Legend of Jake Jackson: Book Two,” it was written, released and promoted. The book is currently in the top fifty.

Caleb

Understanding that ten Morgan Porter books was enough—we needed a new character. Bill came up with “Caleb.” Another golden hit, currently in the top one hundred for Bill.

It all started with a catalogue that readers hadn’t discovered. That catalogue was developed by giving readers good, solid product to read and making good use of the natural promotional terrain like categories, keywords, advertising, inter-author promotion and the three C’s.

Maybe you can try out a strategy like this for your books. Sure, you may not have readers today— but you may have a tremendously valuable Western catalogue just like Bill. If you have any questions, you can contact me through the form below. Remember, you can put together a strategy like the one above yourself—don’t overthink it. Just do it, if that’s what you want to do.

 

Aug 21

In The Arena: Preparing Yourself To Be Competitive… And Collecting Those Western Book Sales!

 

While talking to William H. Joiner, Jr. the other day, it dawned on me that the Western bestseller charts are something of an arena. You know, authors are just like those brave gladiators who would spar to the death in ancient Rome. Every day, new books seek to challenge old favorites—and old favorites have to fight to remain at the top of the tree. Of course, there is never bloodshed, but there are certainly frustrations and disappointments—it can’t be helped. This is a fast-moving industry and a growing genre where new authors are always delivering brand new stories for readers to enjoy.

I think one of the most commendable aspects of this arena is that it’s fair. Yes, it’s a level playing field. Anyone with the guts to write a story can have the number one bestseller—regardless of your background, education, or history. Everyone has a fair chance of having success.

So, into the arena books and authors go—where they fight it out to hit the number one position using keywords, categories, advertising, and other such strategies. New cover designs are always in development, new advantages, and new ideas are always in play. The arena is competitive and unforgiving. No quarters for those who are not competitive.

And, yes, it becomes addictive—to have the number one bestseller is something to be proud of. To appear in the top one hundred is an achievement of almost equal pride for most authors. To be read on a daily basis—to have your book in the hands of readers—can any author wish for anything more?

The arena is always looking for new gladiators, new faces, new stories. The arena welcomes all challengers. So if you have a Western novel, why not step up that competitive streak, work on your keywords, categories and advertising, and get into the game? There always has to be a winner, so why can’t you be the one at the top of the charts? Your book may be the one Western readers are terribly interested in reading—once they discover it.

Now, may I suggest, as you prepare to fight in the arena, you spend some time working on the following aspects of your promotion. Take some time to think it over and do your research.

Cover: Will it sell the book?

Categories: Do they increase the likelihood of someone seeing your book?

Keywords: Are they working to make your book more visible?

Exposure: What can you do to get people to look at your book? Mailers, advertising, etc.?

Get to work and do the best you can—compete, challenge and win the attention of those readers. You know I think you can do it!

 

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