Writers ask me all the time about titles for their books. The title for your book is one of the most important parts of the promotion process. The wrong title can set your book back saleswise. There are those who believe that short titles are the best. In actuality, longer titles and series names work …
November 2020 archive
It’s good news for Mike Mackessy as his latest success keeps making its way up the bestseller chart. This new Western adventure from one of the most dependable of all Western authors has been pleasing readers—and has landed at NUMBER ONE! “Trigger Finger” stands at NUMBER TWO! It’s a Mackessy fiesta!
One of the most interesting things about this year has been the sheer number of new faces on the scene riding their way up, up, up to the top of the Western bestseller chart. You know choosing the Westerns that will sell isn’t so easy—but when you have the right talent, the right property and …
To highlight the very special nature of October 2020 for Western authors—I would like to share the terrific news that Mike Mackessy hit the top spot with “Trigger Finger,” a Western novel we worked very hard to build and implement a strategy for. This book has been one of those releases that just took off …