Category Archive: Writers at Work

Jun 20

More Than Ever Before: The Strategy Behind The Latest C. Wayne Winkle Bestseller!

  The wonder of books is that there’s always something new coming onto the market. Be it a brand new story, a reissue of an old favorite, a box set or some other kind of product. Western readers today have the greatest choice of product—greater than ever before. President Eisenhower, a great fan of Westerns, …

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Jun 18

“Johnny Salina: The Seeker” Arrives From Hot New Western Author Gary Hinson!

  Outlaws were widespread throughout the Oklahoma Territories. They took advantage of the Indian police since they could not arrest the White people. They done their plundering and hid in the Indian Territories. A horrifying occurrence sent Johnny, a half-Apache, on the rampage. He gained no bounty for the men he killed, but he had one …

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Jun 17

“Just the facts, ma’am. Just the facts.” – The Truth About Publishing From Bestselling Western Author Cherokee Parks

Let’s take a look at some very ugly truths about being an author who has chosen the Western genre, which is normally looped in with all Historical fiction even though a great many of us who write Westerns would wholeheartedly disagree with this grouping. Why? Historical fiction actually encompasses everything from European conflict history of …

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Jun 13

The Secret Behind The Number One Bestseller: How “Broken Dog Ranch” From Mike Mackessy Hit The Top!

Not so long ago I came to you, and we discussed the steps that were taken to make Gary Church the number one bestseller in America. Before that, we talked about the steps that were taken to make Mike Hundley the number one bestseller. Now I come to you again to talk about the steps …

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Jun 06

Growing Your Western Book Sales: Building The Brand That Sells Western Novels!

    Sometimes when promoting a book, you have to turn over the apple and take a bite from the other side. I mean, think about it—imagine if you had unlimited money and you were trying to get a product out to people. A product you believed was truly exceptional. A product you just wanted …

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May 28

The Rules That Stand True For Selling Westerns Today: And How You Can Use Them!

  Folks often ask me the strategy to selling books. What does it really take to move those units? Seriously, it’s mostly about rules that stand true. A good friend of mine, Harvey Cooper, who worked on the promotions side for RCA Victor, inspired this line of thinking. (you can read his interview here) He …

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May 23

J.C. Hulsey Interviews New Western Author Phil Truman For “The Wild West Showdown”

As always… J.C. Hulsey stands on the cutting edge of the Western market. His latest interview with Western author Phil Truman caught my attention yesterday. I believe Phil a body of work readers will truly enjoy. He reminds me of a cross between Gary Church and Fred Staff… and you can’t beat two number one …

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May 20

How The Three C’s Helped Western Author Gary Church Hit The Number One Sales Position Around The World!

  With May looking like one of the most exciting months so far for Western books, I keep getting asked, “How did Gary Church score so well with his three books?  What were the magic ingredients of his success? How does an author go from being unknown to being the number one bestseller in the …

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May 15

‘Stagecoach Willy: 600 Bloody Miles: A Classic Western Adventure’ From Scott Harris Now Available For Pre-Order On Amazon Kindle!

Stagecoach Willy and Ten are known as the best stagecoach driver and shotgun messenger in the West, but even their skills are challenged when they’re carrying not only $250,000 in cash and gold, but also a patent for an invention worth far more than $250,000. It’s 600 bloody and dangerous miles from Portland to Sacramento, …

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May 13

“The Marshal of Angel, Texas” Heads To Market Soon From Dylan Johnson!

The new Dylan Johnson hit will be heading out soon! A brand new Western adventure you’ll love. More details coming soon!

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