May 2021 archive

How Western Author Jack Paxton Said ‘YES’ To Western Success!

Jack Paxton is a man who has been looking for Western success for some time. That success has been elusive, but he’s not a man who gives up easily. No, he was born a winner, and that mindset has enabled him to work through the bad times and bring himself to the very edge of …

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Western Sales Success Reborn With Hitmaking Ken Consaul

The results that we get from our constant use of the formula astound me. When I see the ever-growing success of Western authors from promotional seeds planted several months ago, it makes a person feel as though they are truly making a difference. This morning I received an email from an author, one who embraced …

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Six Out Of Ten: May’s Western Bonanza From Casey Nash And C. Wayne Winkle!

May has been kind to Western authors, so far. With six of our books inside the top ten, there’s no telling what could happen next. Authors like Casey Nash, C. Wayne Winkle and many others promote books to realize a golden dream, to be read as they’ve read so many other words by so many …

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Goodbye Cliff Popkey – 1955 – 2021: A Writing Life Well Lived

A giant has passed over to the other side. My good friend, Cliff Popkey. passed at 10:22am on the 5th May, 2021. I first met Cliff when I was starting my career as a book publicist and we worked together for many years, developing his brand and working with DSP to publish his Western novels. …

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Conventional Thinking vs. Market Research When It Comes To Western Covers, Western Paperbacks And Western Readers

Conventional thinking would have you believe many things about the Western market, or indeed any market, but with the advent of market research, it becomes easier to make decisions that result in the sale of product. Decisions that would not have been made through the use of conventional thinking. You see, more than ever before …

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