If you can believe it, you can achieve it… I wrote those words last year without understanding the impact they would have on the people with whom I work. Since those fateful words last year, I have found that the self-belief those Western authors have discovered in their own books has taken them to new heights and successes. The Western author, neglected for many years, has been finding success from a readership that still lives in hope of a good, exciting read from an author who cares about the story they wish to tell.
From C. Wayne Winkle, Mark Baugher through to Paul L. Thompson… from Lee Selders through to M. Allen… a host of talented Western authors from varying backgrounds have been creating hits not with “get rich quick” schemes, but with hard work, determination, conservative promotion, and with the belief that they have a story to tell. I have been fortunate to have worked with many of these authors—and my faith in Western authors has never been as unshakable as it is today. I’m proud of the success of the C. Wayne Winkles, Paul L. Thompsons, Clint Clays, Robert Hanlons, Weldon R. Shaws…
But let’s talk about you. Yes, you! I’m proud of you, too. Because although your book may be unseen by readers; although you may not have had any success; although you may still be trying to work out when your break will come, you will get there. All you have to do is believe in the words you have written. Get behind your story. There are no quick fixes, there is only self-belief and work. Work? Yes… the work of promoting your book. Let’s talk about that.
The Three C’s
Now, I know we’ve talked about the three C’s before—and you can read all about them here, if you missed our conversation last year. I guess some of you might be becoming a little bored with hearing ol’ Nick over here bleat on about these magical three C’s, but listen—C. Wayne Winkle’s success with his book “Frank Bannon – The Fixer” came directly from the three C’s. In fact, all of the hits I helped create last year came from the three C’s. Those three C’s were the cornerstone on which success was built. Now, I grant you that the ads, the keywords, and the reviews did the heavy lifting, but those three C’s made it happen.
So Why Isn’t It Working For Me?
Well, there are plenty of reasons why it may not be working for you. Little matters like: Are you ready to be successful? Do you have enough confidence in your written work to truly aim for success? Are you sure you want your book to be read? There are a lot of reasons why people don’t want success—some just have a fear of being successful. Other have issues with trust, or just don’t like to be in the public eye. Some people just write their books for their families to read or put together cook books for their grandchildren to learn from—so there are legitimate reasons for shunning those three C’s. If you’re book isn’t selling, you may not want to make it sell, in which case I have the greatest respect in the world for you. It’s not easy to want the opposite to what you believe everyone else wants, and if you can truly stand and say that you don’t want your book to be a success, then kudos. You’re an honest person.
Maybe just holding that printed book in your hands is all the success you want. In that case, you can forget all my ramblings about the three C’s.
But for those of you who crave success and who want their books to be read around the world, I am asking you this: Do you have the confidence to promote your book? Do you feel you can be consistent in your promotion? Do you feel that you can be calm, cool and clear-headed when a radio interviewer asks you a question that you don’t want to answer? Because those are the three main ingredients of success. You can have all the money in the world; you can have the greatest book in the world—we can work together to put your book out there for the masses to see—but in the end, it boils down to those three things. If you want to be a successful “selling” author, you will need to have a little talk with yourself and find the three C’s before you start talking about ads and posting, interviews, and keywords.
Now, just for you, here’s the link to a previous discussion about those three C’s. Take a look at them and see whether you feel that you have them or can find them. If you do—and you feel that you want to put them to work—you can contact me below through the contact form. But if you don’t have them and know you don’t want that kind of success, I don’t want you to feel left out. There are no writers left behind in my opinion. You can get in touch, too, and tell me about your book. I am always looking for new things to read and would love to hear about your book.