No Book Sales? Have You Discovered The Three C’s?

celebrateI was talking to a very talented client of mine today who has a book coming out very soon. We were talking about the frustrations of preparing a book for release—and we discussed the two C’s I’ve been telling people about for a long, long time. But she added a third C to that message. I think it’s an important C.

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book—you have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book, and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby—how can you expect anyone else to?

The third C is a very special one. One that this very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

Whether you are busy promoting your book or enjoying writing that book—whether you are writing your third book, or toiling away on your first— take some time and think about these three C’s. All the books I’ve promoted, and the success my authors have had, can be traced back to the simple three C’s. The three C’s gave a solid foundation on which to build book sales and reader-author relations. Even though I didn’t know there were three until this morning, there are; and you can take these three C’s and turn them into your own success story. This also leads me to another point: we are all learning every single day of our lives, and there I go again—the three C’s allow us all to keep growing as people and moving towards achievement. If you would like to talk to me about your book, strategies to help move your book, advertisements to educate people about your book—or just to shoot the breeze and talk about your book—you can contact me via the contact form below. But I will warn you, we will talk about your relationship with the three C’s… because authors looking to be successful cannot afford to be without them.


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  1. […] I know we’ve talked about the three C’s before—and you can read all about them here, if you missed our conversation last week. I guess some of you might be becoming a little bored […]

  2. […] I know we’ve talked about the three C’s before—and you can read all about them here, if you missed our conversation last year. I guess some of you might be becoming a little bored […]