Small farmers and ranchers south, southeast of the small railroad town of Odessa Texas was having a hard time making a living. Their crops were devastated by roaming wild cattle.

Hundreds, thousands of Texas Longhorns would converge on a man’s crops and by sunup the next day nothing was left. Something had to be done or they would have to move off and leave their homes. No one could survive.
At last word was picked up in the largest saloon in Odessa that the Eddy- Bissell Livestock Company in southeastern New Mexico would buy all cattle brought to their ranch.

Eighteen men and five boys’ ages eleven to sixteen years old built a five acre corral. It was built strong out of mesquite limbs and tree trunks. The barbwire gate was sixteen feet wide with outreaching arms to funnel the cattle thru and into that corral. Feed had to be brought in first to feed all cattle until time for the drive. It was build straddling a small stream so water wouldn’t have to be hauled in. It took two months rounding up just over twenty five hundred head of longhorns. Now to start that long cattle drive two hundred miles west to Eddy, New Mexico and the Eddy-Bissell Livestock Company. Grab your copy by clicking here.

Hold your breath as Luc and Whitey shoot it out to the death with the Darby gang. Experience the danger and adventure of the bounty hunter’s trip home to Cheyenne Mesa in southern Colorado. This is a series with twists and turns, smiles and tears. It will keep you anxious to turn to the next page. You will keep turning those pages… Grab your copy of the first three books in this hot, hot, hot series today!

Colorado Range War: Book One

The Return Of Gunfighter Luc Milton: Book Two

Luc Milton – The Young Shootist: Book Three

Cherokee Parks at number one! What an achievement. Having already hit the top in January with Paul L. Thompson, none of us believed that a second top spot taker would be just around the corner. It was a pleasant surprise—a surprise that caused all those other wonderful Cherokee Parks Westerns to jump up and take over the top one hundred. All in all, at this time of writing, ten percent of sales inside the top one hundred are Cherokee Parks. That’s some achievement, and it took a lot of work, but I wanted to share with you the strategy we used to get these books to take off. Here are some of the ideas behind this latest number one bestseller.

This year, 2020, we are subscribing to the SOLES philosophy for moving books. It’s a philosophy that means hard work—but good results. All the books inside the top one hundred that I work on use this philosophy, and I think you could give it a try yourself and make it work for you.

S: SOLES. Yes, the soles of your shoes have to be a solid basis for your footwear. Without the sole, the boot would be useless. This means that we have to take a look at the catalogue of books being sold. The categories, the keywords, the covers, the reviews—will this book move? Is this a book a potential reader will want to read? Do you have the correct SOLE for your catalogue, or will that first nail stick straight into your foot and cripple you? With Cherokee Parks, we decided to re-release his whole catalogue fresh and start from there. It worked. Can this work for you?

O: ORGANIZATION. The way your books are organized can either make or break your sales attempts. For example, are all of your books attached to your author page? Does your series have a series page? Do you have editorial reviews? Is the first book in your series listed as the first? Are you organized to make sales happen?

L: LEARN: Yes, I know, everyone knows everything, right? Well, we don’t. What do you know about the readership? Which books are most popular, which authors are the topsellers, who has new releases coming out, how are other books being sold, are audiobooks the big thing? What is happening within the genre? This is the learning stage. You’ve done everything you can think to sell your books and now you have to look at what others are doing—reading this blog could be considered learning! How can you add to what you already have to create sales success for your books? In the case of Cherokee, it was to go ahead and put together a Mountain Man project—a project we knew readers would go ape for. We were proved correct. That Mountain Man hit went to number one—it’s called “The Trader.”

E: ENERGIZE: Get those books ready for sale, start your ads, get inside the top one hundred of your given categories. Get onto the project and start reeling in those sales. This is the time for advertising, for capitalizing, SEO optimization, for keyword initiatives and cross-promotion. It’s time for getting into the game and bringing those sales into your fold.

S: SALES: The final step is to start counting the sales and find out what worked and what didn’t work. Which book performed best? What worked best for your books? What could you have done to have increased sales? This is the reflection before the whole thing starts again—and it will start again—because you have to go for gold with SOLES to keep those sales coming in!

Anyone can use this strategy outlined above. Sit down and start doing it. You may find that you enjoy the process of selling books more than writing ’em! It’s a good feeling when you hit the top. Now, if you have any questions, send me a note through the form below. Always happy to hear from you!

What could be better than to wake up and find…. five of the new Scott Harris Western smash hits inside the top one hundred. Yes. You read correctly. Five of the tremendous books in the “Brock Clemons Western” series are now sitting inside the top one hundred. “Coyote Courage,” “Coyote Canyon,” “Ambush at Red Rock,” “Coyote Creek” and “Renegades” have all entered the arena… how long will it be until Mister Harris takes the top spot?

A brand new year is upon us—and a brand new year brings new opportunity and successes. Western hits will be created, sold and enjoyed this year. Brand new authors will be introduced—but one new constant seems to have remained: Paul L. Thompson, the Western author who seems to be a perennial, and that perennial has just taken his first number one bestseller of the year. “You Shot Me Once! Never Again!” is the new number one bestseller, but what caused such continued success? How did this book go from being a slow starter, looking likely to miss the bestseller chart, to the number one bestseller in less than a month?

When Paul L. Thompson released his new series—his first without Shorty Thompson—nobody could have predicted the absolutely mania that would follow. The first book in this series started slowly but shot up to the number one position, and the Thompson back catalogue has flared up to create something of a rush on Thompson product. This month, an estimated three million pages of Thompson product will be read, and books that long stood dormant will become in demand for Western readers around the world. The award winner has proven that you can be both commercially successful and acclaimed at the same time.

The quality of Thompson product has worked in his favor to such a degree, there is little or no problem envisioning that people will rush to buy his latest book when it goes up for sale next month. Meanwhile, sales of his older “Shorty Thompson” titles will just continue to roll on. Smart promotion has ensured he is not overexposed.

Anyone can use similar techniques to bring their books to the fore. With the Western readership crying out for good, new stories, it’s likely your book will find acceptance. As long as you have a quality story to share, you make it visible—and you follow the three C’s—you can’t go far wrong. What are the three C’s, you ask?

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby, how can you expect anyone else to?

The third C is a very special one. One that this very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

Maybe you can do the same thing. I think you can! Drop a line below if you have any questions.

Sometimes it’s so incredible to see the way readers react to books. Did anyone think, four years ago, that brand new Western authors could dominate the bestseller chart? I’m not sure… but I think it’s fantastic that so much new talent has been developed, and is currently being enjoyed by so many people.

Twenty-five books in the top fifty come from authors I have been working with. Some are brand new authors who have new stories to tell… and some are old favorites.

Let us now take a look at them.

At number four we have “The Trader” from Cherokee Parks. This is the latest Parks in a long, long line of successes. What makes him so popular? Read the book and find out…

Paul L. Thompson stands at number seven with one of his latest “Shorty Thompson” successes as William H. Joiner, Jr. moves up to number eight with “The Legend of Jake Jackson.”

C. Wayne Winkle sits at number ten with “Lucas Poteet: Gold Fever.” This one has been on the charts for a long, long time now– and still keeps bringing in new readers.

“Branson Hawk – United States Marshal” moves up to number fourteen. Months later and this book is still making gains, and pleasing readers the world over.

Paul L. Thompson moves up to number sixteen with a golden oldie! This is “U.S Marshal Shorty Thomspon – Animas City.”

Ric Maddox moves in and sits at number seventeen with his “Malone Ranch Murders” smash as William H. Joiner, Jr. moves up to number eighteen with “Angel Jacobs.” Two spectacular western reads!

Scott Harris stands at number twenty-one with “Renegades” as C. Wayne Winkle leaps up number twenty with “Jake Ritter.”

One of the brand new hitmakers from Outlaws Publishing moves up the chart like a rocket. This is “Tyler Purdom – Silver Eagle” at number twenty-three for James Scott.

At number twenty-five we have “The Legend of Jake Jackson” from William H. Joiner followed closely by Randall Dale at number twenty-six with “The Pardner’s Trust Series.”

Two big William H. Joiner smash hits sit at number twenty-seven and number twenty-eight as Randall Dale moves “Wichita Connection” up to number twenty-nine. C. Wayne Winkle keeps those sales coming in with one of his latest “Searcher” smash hits at number thirty.

At number thirty-three William H. Joiner strikes with one of his latest “Caleb Jacobs” hits. Another of these great releases will be on the market soon.

“Timber” from Robert Hanlon moves up to number thirty seven. This is the latest book in his popular series– and one of the best he’s ever written, by all accounts.

Randall Dale rises to number thirty-nine with “Dead Man’s Gold” as Cherokee Parks sits at number forty with “No Town For Outlaws.”

“Angel Jacobs” moves up to number forty-five for William H. Joiner as Paul L. Thompson takes over the number forty-six position with “Mister I’ll See You Dead.”

At number forty-nine we have “The Legend of Jake Jackson” from William H. Joiner as Gary Church moves up to number fifty with “When Justice is Done.”

The latest blockbuster bestseller from Scott Harris— this is “Renegade,” a brand new Western with all the traditional excitement you can’t get enough of!

It’s been more than a year since the last (6th) Brock Clemons Western, and Harris has finally returned to his favorite characters and the world he built in Dry Springs, the Grand Canyon, and now California.

Brock faces down enemies – new and old – and as much as he’d like to retire quietly, or at least go a while without a gun battle, the past just seems to track him down. Fifteen-year-old Huck ventures out, with his best friend Kentaki, and they face dangers and challenges beyond their years – but not beyond their experience and abilities. And Sophie, the love of Brock’s life, takes a job running a sheep ranch on a desolate island off the coast of California.

Bring your favorite characters back into your reading life, and if you’re meeting them for the first time, prepare to fall in love. Grab your copy today!

Now sitting at NUMBER TWO!