800,000 PAGE READS LATER…
A few weeks ago now, I was talking to you all about the importance of recognizing a living, Western readership that is actively reading the books of Western authors around the world. I made some good friends from that post. But I also met some people who told me it was impossible to get over 100,000 Kindle pages read in a day with a Western book. Impossible.
Well…. I was talking to a Western author yesterday who I started working with last year. We have had some hard times getting his books moving. Yet, by keeping solid, consistent promotion, we started seeing some results. Some good days. Some bad days. But the good were outweighing the bad. This continued… until he broke through. He is not the only one breaking through, either. He was just the latest in an extensive line of authors breaking through the negative noise. He has been hitting the highs consistently over the last few weeks—but yesterday, he broke the 100,000 mark. Over one hundred thousand Kindle pages read of a Western in a single day. Think about that. And for those of you who said it was impossible—to those who said that people aren’t buying Westerns—open your eyes. Westerns are still some of the most popular books in town. My advice for those who are actively telling us all that Westerns don’t sell, I’ll quote the client who just did it. “Those folks don’t know their ass from their elbow. Seems to me that Western authors are the luckiest writers in the world with such a loyal following.”
Get to work on that promotional strategy, folks. This year is shaping up to be a huge one for the Western readership.