Jul 24
As we all know, it can take some time to take off as a writer—and it takes courage to keep promoting a book. How can you keep going when nothing is happening? Where are those multitudes of readers you keep hearing about? Yes, it’s a lonely business. Those at the top know that Western readers …
May 28
Folks often ask me the strategy to selling books. What does it really take to move those units? Seriously, it’s mostly about rules that stand true. A good friend of mine, Harvey Cooper, who worked on the promotions side for RCA Victor, inspired this line of thinking. (you can read his interview here) He …
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