Tag Archive: Harvey Cooper

May 28

The Rules That Stand True For Selling Westerns Today: And How You Can Use Them!

  Folks often ask me the strategy to selling books. What does it really take to move those units? Seriously, it’s mostly about rules that stand true. A good friend of mine, Harvey Cooper, who worked on the promotions side for RCA Victor, inspired this line of thinking. (you can read his interview here) He …

Continue reading »