Stagecoach Willy and Ten are known respectively as the best stagecoach driver and shotgun messenger in the West, but they’re struggling to retire and enjoy life from somewhere other than a stagecoach front bench.

Willy is tracked down by an old boss, who’s also an old friend and runs a stagecoach business in Texas. His men have been hit—and hit hard—seven times in the past four months. One of those killed was the first stagecoach messenger Willy staged with, a man who took Willy under his wing and showed him how to get from point A to point B, on time and alive.

And now he’s been killed. Murdered. Willy prepares to leave immediately. Without question or hesitation, he is joined by his long time staging partner, Ten, and a beautiful, strong female Pinkerton agent, Kate Miller.

They leave for Texas, unsure of what they might find, but completely unprepared for what awaits them as they begin to roll across the vast landscape known at Texas.

Death Across Texas is the third book in the new Stagecoach Willy series, following the successful first book, 600 Bloody Miles, and the even more successful second book, Hunted, Wounded & Alone. All three are brought to you by Scott Harris, who is the creator and author of the tremendously successful Brock Clemons and Caz: Vigilante Hunter series.

Tremendous to see that this will be the first 600,000 page read month for Western author William H. Joiner. With many books on the Western bestseller charts… it’s likely that he will surpass the million page mark in September.

Joiner says:

Other than summer jobs as a teenager, I have always been in business for myself. I have owned businesses that included: residential and commercial construction; brokering and trading commodities; owning and operating multiple insurance agencies; horse breeding, syndicating, training and racing; dog breeding and field trialing; owning and operating multiple gyms; owning and operating oil wells; brokering, researching title and consulting (regarding the buying and selling of oil and gas properties); as well as brokering and facilitating international fuel purchases.

I finally found my calling as an author. I draw on my life’s experiences for the inspiration for my books.

I have traveled extensively outside the continental United States including Switzerland, France, Germany, Japan, Mexico, Belize, Caribbean Islands, Alaska and Hawaii.

From the author of “The Legend of Jake Jackson” comes this new Western adventure—“Duels Under The Arizona Sun.” The Western adventure that takes a tough U.S. Marshal and pits him against some of the best, and brightest—but can he come out on top?

A lawless land. Outlaws, thieves, robbers, murderers run rampant. This is a frontier land in which a man must make a stand. He must live by the rule of decency. He must protect the innocent, uphold the law and serve the public. Sometimes the politicians make the laws fail, and he must make his own decisions about right and wrong. He must protect the innocent, stand up to the corrupt. This is Marshal Morgan Porter.

You’ll love this new Western from the man who has written so many Western hits– Grab your copy of this great new Western today! This is the sequel to “Duel Under The Arizona Sun.”

When Randall Dale released his new series, nobody could have predicted the absolutely mania that would follow. Not only have the first two books in the series hit the number one bestseller position, but his back catalogue has flared up to create something of a rush on Randall Dale product. This month, an estimated two and a half million pages of Dale product will be read, and books that long stood dormant will become in demand for Western readers around the world. The award-winner has proven that you can be both commercially successful and acclaimed at the same time.

The quality of Dale product has worked in his favor to such a degree, there is little or no problem envisioning that people will rush to buy his latest book on pre-order. Smart promotion has ensured that he is not overexposed.

Anyone can use similar techniques to bring their books to the fore. With the Western readership crying out for good, new stories— it’s likely your book will find acceptance. As long as you have a quality story to share, you make it visible—and you follow the three C’s—you can’t go far wrong. What are the three C’s you ask?

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby—how can you expect anyone else to?

The third C is a very special one. One that this very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

Randall, among many other authors, is the perfect example of an author who has used the three C’s to make his series a success. He’s consistent, committed and cool—with his level head, drive and maturity—and all of these things have driven his book to the highs they currently hold as much as any advertising or promotion.

How about you? Are you able to copy this strategy to make your books successful? I think so. You don’t need anything other than yourself to be successful. You can do it yourself. Anyone can do it. I believe in you—and I like you—and others will like your book too. Try the strategy outlined in this post for yourself. Be consistent, committed, and cool, make your book visible and share your story with the world using the three C’s!

A brand new Western from the bestselling author of “No Town For Outlaws,” “Death For Hire” and many other great Western adventures! This is “Silver, Gold and Blood In Arizona” from Cherokee Parks!

Somewhere in Texas – History tells us that living in Yavapai County and in and around Prescott and the Bradshaw Mountains during the 1870s was dangerous, as the time period was among some of the most violent and disruptive times in Arizona history. Three brothers, Ben, Todd and Zack Creed, faced danger and death as they went about their lives while living there.

Ben was working hard in his mining claims, but after finding a young woman near death close to those claims and nursing her back to health, his list of enemies and the attempts on his life grew. Todd and Zack were working as deputies of the Yavapai County Sheriff’s Office, a very dangerous job in itself in the late 1870s, but the danger they faced daily only increased after Ben struck it rich and added his brothers and the young woman as partners in his mining claims. Then came the telegram from their father calling them home to Colorado City, Texas “pronto” – to face yet another kind of trouble in No Town for Outlaws, the first Creed novel and prequel to this story.

The beauty of creativity is that those who are trying to get books read can trial any idea that comes to mind. You see, there is a consensus when thinking about books. Writers write a book, and readers buy it. That’s the consensus, but those who have experience of the business know this isn’t the case. The reality is that the writer writes the book, but the reader doesn’t even know it exists.

That’s why it’s important to be creative. Earlier this month, a brand new box set from John D. Fie, Jr. came out—called “Marshal of the Old West.” This set was released with semi-low expectations from all sides. It was considered a set that would appeal to only Fie fans—and Fie fans truly did find that the set appealed to them. But what actually happened was that the set became so popular with new readers that a second set will be rushed out onto the market. The second set will be a direct sequel to the first—and will contain four more John Fie Westerns. These Fie books, presented in a new way, to a new audience, found acceptance in a much bigger way with that first volume. And all of this was achieved because of a simple box set.

The same could be said of writers like Paul L. Thompson, Robert Hanlon and Fred Staff who have used different packages, different products, to push their Western stories in front of new and totally unaware audiences who have… enjoyed them.

Paul L. Thompson. Let’s talk about him for a second. There’s a man who sells books. His series for Outlaws Publishing has been one of the big sellers in the genre, and his box sets have been solid sellers—so what else could be done? Tributes. A series of Western writers set out to write stories with Paul L. Thompson as a character to pay tribute to one of the big sellers of today. The tributes themselves were popular and well received by Thompson fans.

How about GP Hutchinson—he has had a tremendous run of success. What comes after that? A brand new project that will blow readers’ socks off. This new project is a completely creative way for a writer to follow up his success, and you’ll be hearing about it soon.

So, if your book comes out and isn’t immediately a success—or if it lounges around without selling—why not give some thought to repositioning the story? I know you love the cover you came up with, and I know that you love the presentation you already have—but how about readers? Do they love it?

Will presenting readers with something they like make them more likely or less likely to give a book a try? I’d say more likely—and after all, the only thing that matters is giving the reader a story they’ll enjoy, with the satisfaction of knowing you provided them with an experience they’ll treasure when reading your work.

Be creative with your book promotion. It may be the key you’re looking for.

As the summer continues… lets take a look at some of the new releases heading to a Kindle reader near you…

For the first time all four of the books in the “Pardner’s Trust” Western series are together—for your reading pleasure. Thrill to four award-winning Westerns from Randall Dale!

Pardner’s Trust:

A good horse gone bad and a young, ambitious cowboy meet in an epic battle of wills in the dry and dusty southwest. Hard working and honest to the core Ricky Richardson, taught by one of the best, is injured in a freak horse accident that leaves him in the hospital and the horse dead. After six weeks of recovery and without work he is desperate for a job. An offer comes with a catch, he must show up with a horse to ride and the only horse in his price range is a mistrusting black with a history of having been mistreated. He is cheap for a reason as Ricky would soon learn. Both stubborn, one will have to give. Which one will it be?

Friends in Deed:

Ricky Richardson, hard-working, honest to the core and cowboy all the way, is faced with the most severe test of his young life. His whole world comes crashing down as his beautiful wife Jessie is rushed to the hospital with a life threatening condition. As she lingers between life and death it is more than the young cowboy can bear. He needs to be there for his son and newborn daughter but the possibility of Jessie’s death weighs so heavily on his mind that he cannot function rationally. He shuts out his family and his friends, giving then every reason to abandon him in his deepest time of need. An emotional and heartwarming story of mistakes and redemption, of life and love and the pivotal role family and true friends play in all of our lives.

Hidden Regrets:

Karen hires Sammy, a down and out 18 year old to work at the nursery. When he is arrested for a crime she is sure he didn’t commit she must find a way to prove his innocence. Two men show up to help, one a detective and one a rich man but she wonders if they are more interested in her than in the boy. This book continues the saga of Ricky, Jessie, Karen and Flemming. Good guys, bad guys, horses and ranchers all the way through a stunning conclusion.

A Good Man Gone:

Eighteen year old Vicente Zermeno is being pulled deeper and deeper into the gang in East LA—his only future? An early grave. His frustrated parents have tried everything but nothing is working. Finally, in desperation they call a relative in a small town in New Mexico hoping that shipping the boy to the country will bring him to his senses, but his defiant attitude makes any chance of success almost impossible. A glimmer of hope arises only after an offer comes from Ricky Richardson to have the boy come to his ranch. West Texas ranch country with nothing but wide open spaces and miles of grassland in which to find himself may well be Vicente’s last opportunity.