Jack Paxton is a man who has been looking for Western success for some time. That success has been elusive, but he’s not a man who gives up easily. No, he was born a winner, and that mindset has enabled him to work through the bad times and bring himself to the very edge of success. His new series, “Tom Reaper: Vigilante,” has been gaining momentum and now, for the second time—yes, the second—he stands inside the hallowed top one hundred with a series that is gaining new readers all the time.
What is it that makes an author such as Paxton a success? It’s that clear-minded, strategic true grit that enables him to keep on track and turn out books that fit the formula. The formula has made him, and he has helped make the formula even more successful. With each passing hit, the formula touches more and more Western readers and, of course, authors.
When you’ve got a well-tested roadmap to a beloved destination, it’s so easy to fight with the map and try to cut your way through the jungle, but for those who can stay on the well-trod path and continue to keep driving forward, a golden opportunity awaits them. It is no secret that the readers want to discover your stories—but they are the end decision makers and it’s for you, the author, to position yourself in a way that makes it a simple matter of fate for them to pick up your books.
As Paxton continues to pick up speed, more readers will discover his series, and it wouldn’t surprise me in the least to see him in the top ten one day soon—yet another example of an author who answered the great questions posed about book promotion and his desire for success. Let me ask you, friend, how do these questions stack up for you?
Can you see how the formula would help sell your Western stories to readers?
After thinking about it, Jack knew the formula could help him reach a wider, greater audience. He also knew he could give what the formula demanded and so he set to work. He didn’t try to change the formula—he embraced and took the formula and placed it in front of him, and it did its magic for him.
Are you interested in selling Westerns?
Was he ever! He didn’t write his series for it to sit around doing nothing. He wrote his series to sell books and sell the books he has. What a silly question!
When do you think you ought to start selling Westerns?
Well, for Jack, he attended our seminar, plotted the series and off he went. There wasn’t a wasted moment. To work he went, and success was what he ended up with.
Now, how about you? As a tradition, we aren’t supposed to want great success in the book business. Writers are meant to write for the fun of it, the joy of it—but deep down inside, are you looking for success? If so, how do those questions hang with you?
Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around, plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.
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