The results that we get from our constant use of the formula astound me. When I see the ever-growing success of Western authors from promotional seeds planted several months ago, it makes a person feel as though they are truly making a difference. This morning I received an email from an author, one who embraced the formula, and one who until recently had been struggling with gaining and maintaining success with his books. This email brightened up my day because it showed that he recognized the complete reversal in his fortunes. From books that were sitting, gathering dust and doing nothing, to the first glimmer of success to his current position—two books sitting on the bestseller chart, making sales hourly and being read by joyfully by readers. Let me share this testimonial with you. It says more than I could ever hope to.
On Author Central I accessed a lifetime graph of overall sales rank for Orphans (see below). Back in the day, I held my own with just the first two books, even cracking the top 1,000 for a short while. I quit my job and retired back in 2012 when I was earning decent royalties. Then the party was over. Eventually sales rank fell off in to the 800,000s. Then I hooked up with you in Sept of 2020. Can you spot the results on the graph? Feel free to share this information with other authors.
Thank you, Ken. Thank you for your kind words. The formula has proven that it doesn’t matter how old an author’s books are, or how unsuccessful, or how hard the author has worked. It’s about the way they work, the way they put together Western novels, the way they position their Western novels, the way the Western is promoted. It is a formula that takes what has worked in the past for many authors and asks a current crop of bestsellers three questions:
Can you see how the formula would help sell your Western stories to readers?
Why, yes. Ken could. After discussing and learning about the formula and the algorithm, he knew it was something he could work with. Sure beats not selling any books, right?
Are you interested in selling Westerns?
Why, yes. He was. He loved readers, but he wanted more of them. Selling books is the yardstick of having readers. Ken wanted more readers and that drove him to stop what he was doing wrong, and to start embracing something that was right.
When do you think you ought to start selling Westerns?
Well, for Ken, he figured he wanted to do it straight away. He did his part, I did mine, and what we ended up with was a successful series being enjoyed around the world. Some writers write for pleasure. In short, Ken Consaul writes to be read.
And you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.
Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around, plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.
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