When the formula for success was first rolled out last year, one of the first people who wanted to try it was Fred Staff. Fred, who had been successful before, wanted that success again. His drive was immense and once he learned about the formula, he threw himself into it.
With Fred, we knew the product would be everything, so we devised a new commercial Western series that would propel him forward. This series was called “Will Thomas: Mountain Man,” and he wrote the three books quickly. Then we released them in quick succession and used a mixture of advertising, inter-book promotion, SEO and understanding buyer habits and market flow. In essence, we created a series of products readers would find intriguing and then we did what was needed to get them seen by readers, and make sure the reader had no cause to say no. The result? All three books in the series currently sit inside the top fifty bestseller list on Amazon. The first steps for the formula we put into practice are quite simple. Let’s take a look at them…
Can you see how the formula would help sell your Western stories to readers?
Why, yes. Fred could. After discussing and learning about the formula and the algorithm, he knew it was something he could work with. Sure beats not selling any books, right?
Are you interested in selling Westerns?
Why, yes. He was. He loved readers, but he wanted more of them. Selling books is the yardstick of having readers. Fred wanted more readers and that drove him to stop what he was doing wrong, and to start embracing something that was right.
When do you think you ought to start selling Westerns?
Well, for Fred… he figured he wanted to do it straight away. He did his part, I did mine, and what we ended up with was a successful series being enjoyed around the world. Some writers write for pleasure. Staff writes his Westerns with an eye towards having them read.
And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.
Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.
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