From the earliest days of selling Western novels online, we know that every author has been struggling with one powerful problem. How do I make my book sell? How do I get my Western seen by a reader? Thousands of readers? Where are those readers? Did all my readers die? Is the Western dead?
After a year of unstoppable forward progress, I can safely report that the readership is alive and well. The reader today, as we start this God-given day, is currently tucking into one, two, three or four Westerns from authors you see every single day of the week—if you are paying attention to the bestseller charts. Right now, at this moment, a reader is tucking into “Jack Flint: Mountain Man” by William Joiner or “Trigger Finger” by Mike Mackessy. Right now, a reader may even be reading your book. You just don’t know—but when your sales climb, you can make a fair bet that it’s one of your books that reader is reading.
Let me ask you this question. What is your goal? Every author has a goal. Is your goal to be read? To have a book that entertains people? A book that is read around the world? Or is it money that floats your boat? Are you looking to make money? Well, whatever your goal, I can tell you that the opportunity already exists. The only question is your tapping into the opportunity and making your goal come to life.
Now let me ask you this. Do you ever get up in the morning and say to yourself, “What am I going to do today to make these sales happen?” You do? Well, you are a creature of great imagination. You don’t? Let me take you aside a minute and tell you this—if you get up a little earlier and get your notepad, you can jot down five ideas for that day to increase your sales. Yes, some of those ideas won’t work, and some you will disregard; but over a year, you will have jotted down 1,825 ideas (if you work ideas on weekends as I do) and out of those ideas, you only need one to work.
You see the opportunity already exists because you were given the one thing that no other being on this earth has. You were given the human brain, and that brain can solve any problem. You were given thought, reasoning, and you were given the most beautiful gift anyone could have hoped for.
And, you see, book promotion is all about attitude, and cause and effect. Attitude is the word you should mull over when you read this article. It is attitude that holds a lot of authors back, holds them to dated ideas, holds them to negative thoughts about their work, or the lack of readers, and let me tell you this—age means nothing. Negativity on any level when dealing with promotion is the number one idea killer. Cause and effect have proven that what you put in you will get back. Why not change your attitude if you are a negative person? Pull that notepad towards yourself and start brainstorming those ideas. Your reward in life will always be exact to your contribution.
Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—so keep at it.
And if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.
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