Lately we have seen the great success of a brand new author—George M. Goodwin. George, who has been writing for years, scored a brand new hit with “Second Hand Colt” that was leveraged into turning his back catalogue into bestsellers. As of today, George M. Goodwin occupies several places on the bestseller chart, including the number one position. But how did it happen? How was George M. Goodwin transformed from a middling seller to an author who has rocketed to the top of the Amazon bestseller charts?
Of course, the strategy all starts with cover design, quality of the story, title of the book, placement and advertising. It takes an eagle eye to try and work out what readers will go ape for—but once the book was on the market, and the ads were running, the keywords were placed, it all came down to those three C’s. It doesn’t matter what you spend, what you do, what you think of if you aren’t ready, willing and able to commit and stay consistent to the promotion of your book.
Let’s examine those three C’s in detail once again. These are the cornerstones of any Western book promotion. Without the three C’s, you’ll find it much harder to make those sales happen.
The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something—always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.
The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby, how can you expect anyone else to?
The third C is a very special one, one that this very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.
George M. Goodwin is a bestseller because he naturally had the three C’s. He wasn’t nervous or worried. He wrote his books, stayed calm, he was committed—and because of that solid base, we were able to push his books to the number one, number seven, number twenty and so on positions in America, creating a new million-page mover.
His hit Western is called “Second Hand Colt.” You’ll love it—give it a try! It’s the number one book in America today!
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