Twenty Westerns In The Top Thirty: How The Western Keeps Growing, Growing, Growing!


Sometimes it’s so incredible to see the way readers react to books. Did anyone think, four years ago, that brand new Western authors could dominate the bestseller chart? I’m not sure… but I think it’s fantastic that so much new talent has been developed, and is currently being enjoyed by so many people.

Twenty books in the top thirty come from authors I have been working with. Brand new authors who have new stories to tell.

Let us now take a look at them.

And at NUMBER ONE and NUMBER TWO, we have Randall Dale with the first two books in his tremendous series. Both have been to number one, and a third is on the way to market. At number three we have “Second Hand Colt” from George M. Goodwin.

Gary Church stands at #4 with “Frontier Lawman” as C. Wayne Winkle climbs to #6 with the third book in his terrifically popular “Searcher” series…

C. Wayne Winkle stands at #10 with “The Searcher: Book Two” as William H. Joiner, Jr. moves up to #11 with “Duel Under The Arizona Sun.” D.M. Haggard moves up to #12 with “Pursuit.” He has a new book heading out soon.

The first book in “The Searcher” series moves up to #13 for C. Wayne Winkle. Look over there! It’s #15! Mike Mackessy keeps scoring with his previous number one bestseller “Broken Dog Ranch.”

“Down From The Mountain” stands at #17 for Mike Mackessy. A truly energetic smash hit #western that readers never seem to grow tired of.

“12 Gauge Justice” moves up to #20 for C. Emerson Law. He has new book on the market called “The Legend of Badger Grant.” Randall Dale moves to #21 with his box set– a sure fire hit!

“Caleb Jacobs” stands at #22 for William H. Joiner. This one has been a solid mover. Behind Joiner we have John D. Fie, Jr. with his latest greatest hits collection– and behind Fie we have another guy! Yes… it’s the fourth book in “The Searcher” series from C. Wayne Winkle.

“Good Man– Bad Enemy” stands at #25 for Gary Church. Scott Harris rides just behind with “Wounded, Hunted and Alone.”

“Caleb Jacobs: Book Two” from William H. Joiner, Jr. rounds off these chart places… but Paul L. Thompson stands just ahead at #28. One heck of an achievement!

As I’ve said before… we’ve proved that new Westerns can sell, how are you going to get your book into the top twenty? I think you can follow the trail that has already been blazed. Now, it’s true these books were all heavily promoted, but the very base of their promotion was… the THREE C’s.

Anyone can use similar techniques to bring their books to the fore. With the Western readership crying out for good, new stories, it’s likely your book will find acceptance. As long as you have a quality story to share, you make it visible—and you follow the three C’s—you can’t go far wrong. What are the three C’s, you ask?

The first C is Consistency. This is something all authors have to practice. Consistency in book promotion is the only way a book will move. You can’t do one, or two, or three things. You have to consistently promote your book. You have to always be doing something. Always looking to get more attention for your book, always running little ads, or trying to get more reviews. You have to be consistent on your journey towards success.

The second C is Commitment. We all have commitments in our lives, and those commitments sometimes seem like a problem. But in reality, a commitment is just achievement in process. As an author, you have to commit to your book and commit to its success. If you don’t commit to your book, you won’t be able to be consistent (the first C), and you will find it harder to be successful. Commitment gives you the grit needed to get the job done. I ask all my clients to be committed to the promotion of their book. I ask them to answer interviewers, to write blog articles, to be involved, because unless you love your own baby, how can you expect anyone else to?

The third C is a very special one. One that a very, very talented author mentioned to me. This C stands for “cool,” and it’s true—you have to be cool to be successful. You have to keep a level head and not become depressed when your book isn’t discovered on day one. You have to be cool when you are interviewed, and cool when you are reading a bad review. You have to keep cool, and… be committed… and be consistent.

These authors, among many other authors, are the perfect example of talent who have used the three C’s to make their books successful. These authors are consistent, committed and cool.

How about you? Are you able to copy this strategy to make your books successful? I think so. You don’t need anything other than yourself to be successful. You can do it yourself. Anyone can do it. Try the strategy outlined in this post for yourself. Be consistent, committed, and cool, make your book visible, and share your story with the world using the three C’s!

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