With the formula for success in full swing—I thought it would be an excellent idea to visit one of the latest authors, and one of the most successful of past years, who has been finding great success with our stairway to sales. Yes, you guessed it, we are discussing “Rory: Mountain Man and Longhunter” from Mike Mackessy— a sensational new series readers have been driven to read. Aa a series with both books currently sitting inside the top twenty, it might be a good idea to perk up your ears, pour a hot cup of coffee, and take note of what Mackessy did to make his books a great success.
With Mike, we knew the product would be forthcoming and would be strong—a mountain man series of exemplary taste. The first book came out and was supported by social media advertising, keywords and mailer promotions. Striking inside the top one hundred, we rolled this book forward, garnering and gathering momentum, making sure we were reaching readers who have loved every single Mackessy release past, present and those who will buy in the future. When the second book was completed, we released it in quick succession and used a mixture of advertising, inter-book promotion, SEO and understanding buyer habits and market flow. In essence, we created a series of products readers would find intriguing, and then we did what was needed to get them seen by readers and make sure the reader had no cause to say no. The result? Both books in this tremendous series now stand inside the top twenty bestseller list on Amazon. The first steps for the formula we put into practice are quite simple. Let’s take a look at the questions we kept in mind…
Can you see how the formula would help sell Mackessy Western stories to readers?
Why, yes. we could. After discussing and learning about the formula and the algorithm, we knew it was something we could work with. We knew that the series would hit readers square in the jaw—and that jaw was waiting to be hit.
Are you interested in selling Westerns?
A resounding yes. Mackessy spent most of 2019, 2020 and early 2021 sitting high on the charts. His books are sellers of mountainous proportions—we just needed to present his new series, push the series, and we knew the formula would do the rest.
When do you think you ought to start selling Westerns?
This is a daily happening for Mr. Mackessy. His books always sell, but for this latest series we tried the new formula to pick up brand new readers. It worked. “Rory: Mountain Man and Longhunter” seems to be the series that readers will spend the rest of this year, next year, and the year after reading as long as they get sequels and stories to fill their minds and time.
And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.
Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.