Cover Reveal: “The Saga of Eli” From Number One Bestseller Mike Mackessy: Coming Soon!

“The Saga of Eli” will be available in March from Mike Mackessy!

Brand New And Now Available From C. Wayne Winkle: “Where The Sky Never Ends”

A brand new adventure from C. Wayne Winkle!

Charlotte (Charley) Kelley had no wish to stay in South Carolina after her fiancé stood her up at the altar. So she got a job in Bozeman, Montana Territory, as a newspaper reporter and traveled there. She had no idea she would see as much violence as she did nor did she know she’d meet a man like Morgan Truett.

Morgan only wanted to be left alone to run his small ranch. But people being what they are, many wouldn’t let him live down his past. Even so, he did well, until Graham Richards, the man who framed him and stole his first ranch, showed up.

Can Morgan keep his ranch? Can Charley adjust to the violence in the West? Will the two of them find each other?

Who can say in the country where the sky never ends?

Winning Sales With The Formula For Western Success With Gene Turney

As any person starts a brand new day, there is always an element of wonder when you start to read your mail and find letters written by the good folks you work with praising your work. The note below was sent to me by Gene Turney, an author who started working with me last year, and has so far managed to turn out four top one hundred and three top twenty bestsellers in the Western genre. Many would say he was an overnight sensation but no. No, he wasn’t. That would undermine his work ethic and drive. His success is the result of hard work—and following the formula. Gene Turney is an author who was given the opportunity and took it with both hands to create success. I want to share his words with you—and thank him for writing them because to me there is no greater pleasure than pleasing the people I am working to promote.

“There is so much more to writing a book than just writing the book. I had no idea of the elements that turn out to make a book successful. At least I didn’t until I met Nick Wale. He knows how to turn book writing from an ‘okay, I did that thing’ to a fun, booming business. He has a process, the process is easy, and if I follow the process, I will be successful. I recently learned that nearly a half million pages of my books have been read. That little statistic will warm a writer’s heart. Nick knows how to make a book sell. I thought a publicist helped with the cover and got it to market. That is now a given. It is what the publicist does for that book after all those things that helps the book sell. We enjoy our meetings and I enjoy listening to Nick help craft the future of my books. There is a saying that came from somewhere that says business is more fun when you are winning. Nick helps me win, and I want to be on his team!”

Thank you so much, Gene. It’s tremendous to see you riding so high on the charts. The question is what does it take to be a winner? Every author writes a book hoping to win some success, some acceptance from readers, but the big question is this: What are they doing to achieve this success and acceptance? When talking to new Western authors, I rely on three questions to determine the success level an author is looking for.

Can you see how the formula would help sell your Western stories to readers?

When talking to Gene, I knew he could work to the formula. He wanted to sell books and was already mulling over the series that would break him through to the readership at large. That mountain man series looked and smelled like a hit. When I told Gene this, he doubled down and made the rest of the elements fit the formula so we could aim for the greatest possible audience.

Are you interested in selling Westerns?

Everyone thinks they are interested in selling books, but some authors know they want to sell books. When asked this question, there was no hesitation. Gene wanted to sell books and he committed himself in his mind to success.

When do you think you ought to start selling Westerns?

Some authors say “I don’t know” to this question. Some authors say, “Let me think about it.” Gene said, “Right now. Let’s do it.”

And a commitment was made—he wrote the books, I sold them, and now we have something cooking as his books are taking over the charts. “Boots on the Mountain,” “Mountain Man John Comes To Texas,” “Bullets Fly in Yellowstone Mountains” and “Manhunt in the Mountains.” All are being read this very moment by readers across the world.

And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time. Heck, if you want to discuss the formula, you can send me a note through the form below. I always like hearing from the next Western bestseller.

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Heading To Market Soon: “Jubal Stone: U.S. Marshal: Blood Trail To Hell” From Casey Nash!

A brand new Western adventure from Casey Nash! This is “U.S. Marshal: Jubal Stone.”

The frontier was no place to hang your hat if you were a coward or weakling, and sometimes even the strong and brave fell victim to the violence that stalked the land and plagued this new and untamed country. Such was the case with Sheriff Joe Stone and his family.

Joe was a man’s man from his narrow-brimmed hat down to his tarnished iron spurs. He had a hickory spine and anvils for fists. A lawman for over twenty-five years, Stone split his time as a Texas ranger and sheriff, keeping law and order in frontier towns all over the Texas territory. Before retiring, he finished out his role as sheriff in the town of Abilene. He was firm but fair. Wherever Joe served, he was well respected by the citizenry, highly admired by fellow frontier lawmen, and unquestionably feared by lawbreakers. Yet, because of the incessant pleadings from his wife, Millie, and his own desire to live a more tranquil life, Stone recently checked his badge, hung up his shootin’ iron, and took up raising cows and a few head of horses. He and his wife bought a small ranch six miles south of town. Together, with their daughter and son, they were committed to make a go of it and had started well.

With two-and-a-half decades behind the star, Joe, like other lawmen with his tenure, was responsible for sending his share of men to prison, thus he had plenty of enemies. Some of them vowed vengeance upon Joe, and a few had already unsuccessfully tried and paid for it with their lives. Unfortunately, the last who tried achieved their mission. Four killers showed up at his ranch one day, bank robbers recently released from prison, men Stone had put behind bars. They ambushed Joe and his family, shooting them down like dogs.
However, the assassins made a grave mistake that fateful day. They failed to confirm that fourteen-year-old Jubal, shot and left for dead, was indeed dead. Now, eight years later, Marshal Jubal Stone wears a badge of his own. A .44 Colt sits low on his hip in a dark brown, well-worn leather holster latched down to his leg, both gun and holster his pa’s.

Now behind a United States Marshal’s badge, Jubal Stone will show no mercy when he crosses paths with killers, highbinders, and outlaws foolish enough to challenge his authority. He’s curry combing the frontier in search of his family’s killers, but in the meantime, he will mete out justice along the way.


C. Wayne Winkle Hits The Jackpot With “Guns Across The Arizona Desert” at NUMBER ONE!

Congratulations to C. Wayne Winkle! His latest Western “Guns Across The Arizona Desert” has reached the TOP! Winkle now stands at NUMBER ONE on the Western bestseller chart! How did he manage it? He followed the formula!

This is the third book in the tremendous “Nathan Gage” western series from C. Wayne Winkle! Ready yourself for blockbuster action, adventure and drama in the Old West!

Taking Over The Top Ten! Eight Already And Looking For Ten Out of Ten On The Bestseller Chart!

As the year unfolds we are seeing demand for Westerns skyrocket. It was tremendous to see eight Westerns represented by yours truly inside the top ten this morning! Congratulations to Cherokee Parks, D.M. Haggard, William H. Joiner, Jr. and all others who will join these terrific authors at the top!

Cherokee Parks ride in at number nine with “Matt Kincaid: The Reluctant Lawman” as D.M. scores greater success at number ten with “Buck Jackson: Mountain Man.”
“Frank Bannon: The Fixer” rolls forward to number seven for C. Wayne Winkle as “Jack Flint: Mountain Man” sits at number six for William H. Joiner. At number five we have Cherokee Parks with “Matt Kincaid: Still Behind The Star.”
It’s a C. Wayne Winkle fiesta at number four with “Trouble on the Western Plains,” “Guns Across The Arizona Desert” at number three and “Nathan Gage and the Missing Woman” at number two.

It’s a rip-roaring time to be in the business of selling Westerns. Are you ready for your Western to hit the top ten?

Smith Scores Top One Hundred In Canada: “Steve Savage: Bounty Hunter: The Beginning Of A Bounty Hunter”

Great news from Chris Smith! “Steve Savage: Bounty Hunter” has entered the top one hundred in Canada! Way to go, Chris!

Steve Savage is forced into action to protect the innocent and bring law and order to the Old West. Ride with Savage as he cleans the gutter and brings justice to those who need it desperately.

All Steve Savage wanted was to work his ranch and raise his family in peace, but a gang of rustlers had other ideas. They stole his herd and shot one of his men, leaving him for dead. The gang of outlaws didn’t know what they were unleashing when they stole from a Savage. The sheriff tried to do things his way, but Steve was having none of it. He swore to teach them a lesson they’d never forget.

Together with his cousins, Ty and Tucker Savage, Steve sets out to find the herd and bring the killers to justice… dead or alive. His actions have unexpected consequences, though. Consequences that will change his life forever.

Grab your copy today and learn how a legend of the West was forged in this exciting first book of the Steve Savage, Bounty Hunter series.

Brand New Bounty Hunter Action From Chris Smith!

Have You Discovered Steve Savage: Bounty Hunter: The Beginning Of A Bounty Hunter?

Steve Savage is forced into action to protect the innocent and bring law and order to the Old West. Ride with Savage as he cleans the gutter and brings justice to those who need it desperately.

All Steve Savage wanted was to work his ranch and raise his family in peace, but a gang of rustlers had other ideas. They stole his herd and shot one of his men, leaving him for dead. The gang of outlaws didn’t know what they were unleashing when they stole from a Savage. The sheriff tried to do things his way, but Steve was having none of it. He swore to teach them a lesson they’d never forget.

Together with his cousins, Ty and Tucker Savage, Steve sets out to find the herd and bring the killers to justice… dead or alive. His actions have unexpected consequences, though. Consequences that will change his life forever.

Grab your copy today and learn how a legend of the West was forged in this exciting first book of the Steve Savage: Bounty Hunter series by Chris Smith.

Invest In The Goose, Or The Golden Egg? How Cherokee Parks Followed The Formula For Years Of Western Sales Success

The third book in this bestselling series from Cherokee Parks.

Having been privileged to sell Westerns for years, and having been the driving force behind bestselling series, number one sellers and all manner of wonderful things, I have had the unique opportunity to see, up front, the way authors react to the promotion of books. You see, friend, there are two kinds of authors. There are the golden goose buyers and the golden egg buyers, and both behave very differently and have very different kinds of successes.

See, if you sat down and spoke to ten different authors and showed them a golden goose and a golden egg side by side—they’d all agree unanimously that the golden goose is the better investment. Why, that goose could go on laying eggs for years! But when they’re not faced with that clear comparison, the majority of people buy the eggs and neglect the goose. Why? Well, I think it comes down to a lack of understanding. When faced with the idea of investing in the goose, they will say no in favor of buying homes, stoves, vacations, cars—all manner of things they want to have and should have—but let me ask you this: Is it worth investing exclusively in the eggs at the expense of the goose?

Now, with the goose in mind, let’s talk about an email I received this morning from one of the most consistent sellers on the market. I’ll read it to you.

“I have to say, I never doubted the effectiveness of the formula and have utilized it since day one! Nick, you’re a marketing genius, and I will ALWAYS bless the day I signed on to the formula, and with you as my publicist!”

Nice note, eh? This gentleman is called Cherokee Parks and he currently has three books inside the top twenty. Now, Cherokee, I’m sure he likes the golden eggs and enjoys the things the eggs can do for him, but he also takes care of the goose. His goose is so plump and rich, it keeps providing those golden eggs month, after month, after month; and without a doubt, his eggs are getting richer as he goes along.

“Matt Kincaid: Still Behind The Star” rises to number three on the bestseller chart.

His latest series has been a startling success. He has just completed one of the most successful months of his career, and he has a new Western on the way. With Cherokee, the formula has dictated his sales success. You remember we discussed the formula last time we spoke?  You see, we knew the products would be excellent, so we released them in quick succession and used a mixture of advertising, inter-book promotion, SEO and understanding buyer habits and market flow. In essence, he created a series of products readers would find intriguing, and then we did what was needed to get them seen by readers and make sure the reader had no cause to say no. The result? All three books in the series currently sit inside the top twenty bestseller list on Amazon. But how did he know how to invest in the goose?

Can you see how the formula would help sell your Western stories to readers?

After a discussion, Cherokee knew he could work to the formula. He was already devising the series that would break him through. That series began two or three years ago and since then he has created series after series—and hit after hit. Yes, the formula was something he knew would work for him.

Are you interested in selling Westerns?

Cherokee knew that he wanted to be read and being read means selling Westerns. I believe his interest was great—so this would be a loud, awe-inspiring YES.

When do you think you ought to start selling Westerns?

Well, for Cherokee, he knew he wanted to do it straight away. No time like the present. He’s a go-getter and the best thing about being a go-getter is that there is nothing like the present to make a success of your books. Since we started working together with the formula, he hasn’t had a day where he hasn’t sold Westerns. The question for Cherokee now is should he stop? I’m sure we would get a NO!

And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.

Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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Three Westerns Selling In The Top Fifty Show The Formula Fights For Fred Staff!

When the formula for success was first rolled out last year, one of the first people who wanted to try it was Fred Staff. Fred, who had been successful before, wanted that success again. His drive was immense and once he learned about the formula, he threw himself into it.

“Will Thomas: Mountain Man: Book Three” stands at #45 for Fred Staff.

With Fred, we knew the product would be everything, so we devised a new commercial Western series that would propel him forward. This series was called “Will Thomas: Mountain Man,” and he wrote the three books quickly. Then we released them in quick succession and used a mixture of advertising, inter-book promotion, SEO and understanding buyer habits and market flow. In essence, we created a series of products readers would find intriguing and then we did what was needed to get them seen by readers, and make sure the reader had no cause to say no. The result? All three books in the series currently sit inside the top fifty bestseller list on Amazon. The first steps for the formula we put into practice are quite simple. Let’s take a look at them…


“Will Thomas: Mountain Man: Book Two” stands at #38 for Fred Staff.

Can you see how the formula would help sell your Western stories to readers?

Why, yes. Fred could. After discussing and learning about the formula and the algorithm, he knew it was something he could work with. Sure beats not selling any books, right?

Are you interested in selling Westerns?

Why, yes. He was. He loved readers, but he wanted more of them. Selling books is the yardstick of having readers. Fred wanted more readers and that drove him to stop what he was doing wrong, and to start embracing something that was right.

When do you think you ought to start selling Westerns?

Well, for Fred… he figured he wanted to do it straight away. He did his part, I did mine, and what we ended up with was a successful series being enjoyed around the world. Some writers write for pleasure. Staff writes his Westerns with an eye towards having them read.


“Will Thomas: Mountain Man: Book One” stands at #23 for Fred Staff.

And how about you? Do you think you’d like to try the formula? How do these questions look when you answer them? Remember this, friend, it takes a lot longer to build a school than it does to build a wood hut—but the right blueprint can save you a lot of time.

Now, if you have any questions or ideas you would like to discuss, my door is always open. Like a hawk, I’m always around plotting the next promotional step, watching the bestseller chart, tweaking ads and putting together new ideas. Just send me a note and let’s brainstorm together. Either way, the opportunity to succeed is yours.

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