There goes Gene Turney with another slam-dunk-smash hit heading up the bestseller chart. There’s a pace at which Turney moves, and that pace has allowed the sunlight of success to shine down on him. His latest smash hit Mountain Man bestseller is called “Mountain Man vs. Grizzly” and it’s sitting pretty, high on the charts—and guess what? He has a new one on the way.
If you were to add a dictionary definition for Western bestseller to this article, it would read something like the story of Turney’s success. A writer who always had the burning ambition to create at a pace. When the formula for selling was applied, his creations have made him one of the most consistent hitmakers in the genre. Throw in promotion, publicity and a little true grit, and you’ve got yourself a real deal success story.
Now everyone knows what the selling formula is—I’ve been banging on about it for months as I watch those Westerns keep selling and selling. Write fast, write well, and write especially with the Western audience in mind lie at the heart of this formula, and these elements mix with the kind of advertising used to create a supernova of sales. You see, the formula was developed to enable this new level of success for Westerns, and Western authors combine this with “Westernization,” the policy of writing Westerns for Western readers—not writing Westerns to try to appeal to the fringe markets so many authors and publishers are desperately seeking—so you can create a long-lasting spray of hits that will cover the walls of the top one hundred.
Now, we all know it’s the writing that keeps the readers, and it’s the formula that brings the readers in, but there’s something else we haven’t discussed yet. Do you know what it is? No? Well, let me tell you. The ingredient we ain’t discussed yet is organization. You see, when I asked Gene if he wanted to be a great Western success, I told him he would need to keep pace and release his books to schedule. Gene, through fire, wind and rain, kept that pace, and he has been inside the top one hundred with at least one of his many books for something over a year now.
Consistency, organization, hard work, grit, and pace have made his books reader favorites. Now, you, the author who is trying to sell your books. I’m going to ask you the same questions I asked Gene back when we started. When he and I talked about the sales formula, he asked me if I thought he had what it took. I said I believed he did. When I asked the questions, he had his own answers that sent us down the path to success—you’ll have your answers, too.
Can you see how the formula would help sell your Western stories to readers?
Are you interested in selling Westerns?
Do you think you ought to start selling Westerns?
If you answer those questions and you are facing YES answers, maybe it’s time for you to consider trying the formula. Do you think you’d like to try the formula?
Heck, if you want to discuss the formula, you can send me a note through the form below. I always like hearing from the next Western bestseller.
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